Lighting Leader Bright Light moves to Christiana, DE, adds jobs and futuristic Light Lab

April 1, 2011 - PRLog -- Business News Release
For Further Information, contact:
Dave Bellwoar
610-476-0750
David.Bellwoar@colonialelectric.com
                  
Lynn Stander
301-922-8017
Ltscreate@gmail.com

Lighting Leader Bright Light moves to state-of-the-art,  8,000 sq. ft. space in busy Center Point Plaza, Christiana, DE
Adds community jobs, installs futuristic light lab and expands offerings

Lighting leader Bright Light design center announces expansion plans with move to a state-of-the-art, 8,000 square foot space in the busy Center Point Plaza in Christiana. “Green” renovations are underway, with a projected grand opening set for early June, 2011.

Amid business news that points to store closings and retail troubles, Bright Light is in growth mode, following a successful acquisition of Maryland-based Annapolis Lighting showrooms in May, 2009. Gross sales have shot up from $300,000, with the one Bright Light location in Wilmington in 2000, to a projected $10 million in 2011, which comprises sales from the five retail showrooms in the tri-state and Maryland areas.

“We are excited about our move to this popular ‘destination shopping’ location. It couldn’t be more convenient, right off I-95, plus it’s where our customers and potential new customers are already doing much of their shopping,” says Dave Bellwoar, partner of Colonial Electric Supply Co. and parent company of the Bright Light retail division.

Aggressive plans for the new location include:
• A futuristic Light Lab showcases “lighting in action” – Housed in a realistic mini-home setting, see direct effects of lighting on interior space. Shows close-up view of many lighting options including 40 different types of recessed lighting, LED under-cabinet kitchen lighting, pendants and more.
• Lifestyle displays – Browse through customer-friendly vignette style displays which pair lighting options with a variety of other home products including furniture, accent pieces, accessories, mirrors and ceiling fans.
• Expanded lamp shade department and expert lamp repair  

According to Daniel Mattes, Regional Sales Manager, the new store provides “...an upgraded customer experience, including an amazing Light Lab where we can give folks a true sensory lighting perspective. We’re also proud to be offering new jobs right in our community during tough times.” Mattes, the original owner of the Wilmington store (then called Brite Lite), sold to Colonial Electric in 2000 and has continued to flourish as a company manager since the transition.

Bright Light has one of the most complete selections of lighting, home accessories and furniture in the area. Mattes adds, “In lighting, if you can’t find it here, you probably can’t find it anywhere.” The division’s Buyer, Doug Miller, stays on top of current trends in the industry. “You really need to know the pulse of this industry and our vendors know our high expectations in keeping items current with present trends,” says Miller.

In addition to the new Christiana location, Bright Light has lighting showrooms in King of Prussia, PA; Cape May Courthouse, NJ; and two Annapolis Lighting locations in Maryland.