Travel Company Buys Island To Secure Cheap Holidays

April 1, 2011 - PRLog -- lowcostholidays.com, one of the top 10 UK travel holiday websites, has invested in a new venture to secure great deals for its customers this summer and to undercut its competitors in an increasingly competitive travel market.

lowcostholidays.com will rename the property ‘Smiley Island’, formerly ‘Isla Mentira’, which lies 400 km north of the Caribbean island of Barbados. Daniel Rice, Head of Product at lowcostholidays.com, explains that, “Securing an exclusive holiday destination with a range of great value hotels will mean we can bring even lower prices to our customers. Everyone is being squeezed by higher taxes, inflation and fuel costs. This unique property makes exotic long haul holidays even more accessible to our customers.”

Long haul holidays are often seen as too expensive for the traditional family holiday but lowcostholidays.com is working to offer a wider choice of destinations by driving down the cost of holidays with ever-more creative solutions.

Holiday offers to Smiley island will complement lowcostholidays.com’s range of great value, long haul holidays which now extend to Caribbean, Thailand, Australia, Sri Lanka and the Americas.

“We’re seeing more holidaymakers looking at long haul destinations, with an increase in searches of over 300% over 2010, but many find that the budget doesn’t fit. With more competitively priced, quality accommodation on offer with lower priced flights we are making long haul holidays a more level playing field”, added Rice.

April 1st will see the launch of the ‘Smiley Island Project.’

Holidaymakers can find out more information by visiting http://www.lowcostholidays.com/isla-mentira-island-holida...

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About lowcostholidays.com :
• lowcostholidays.com is the consumer facing travel business of the lowcostravelgroup.com selling directly through its advanced website and call centre
• The website was launched in 2009 and is listed in the top 10 travel agency websites in the UK by Hitwise
• Using the latest technology it creates millions of holidays every day, combining the best priced airline seats from over 150 airlines with over 120,000 hotels
• The fastest website for dynamically packaging consumer holidays – faster than 95% of all other web sites in the UK
• lowcostholidays.com holds an Air Transport Organisers License from the UK Civil Aviation Authority and is a member of the Association of British Travel Agents
• Winners of the Travolution Rising Brand of the Year – 2010