Xtreme Lashes® ToeLashes for Head-to-Toe Beauty

April 1, 2011 - PRLog -- Pedicures and toe rings are a thing of the past when it comes to bedazzling your toes. Xtreme Lashes®, the global leader of eyelash extensions, introduces the latest trend to hit the beauty industry – “toe lashes”! The innovative minds behind the current line of Xtreme Lashes® Eyelash Extensions have created a new line of Xtreme Lashes® ToeLashes to highlight the toenail.

“In the beauty industry, the leaders are always pushing the envelope,” says Xtreme Lashes® President and Founder, Jo Mousselli. “Lady Gaga and Beyonce are beauty icons who exemplify that concept. So naturally, when you are the global leader in eyelash extensions, you want to imagine how you can grow and expand beyond just applying lashes on your eyes.”

So along with her product and development team, Mousselli dreamed up Xtreme Lashes® ToeLashes to accentuate the toes. Mousselli says the concept is no different than putting jewels or rings on your toes, but with a more dramatic flair.

“It’s actually been a huge hit,” says Mousselli, “though we knew no one had ever thought of the idea before. I’ve had people think we were crazy, but by the end of our conversation, they were amazed and actually bought a pair.”

Mousselli understands that Xtreme Lashes® ToeLashes aren’t for everyone, but her belief, backed by increasing sales, is that fashionistas, who love being trendsetters, will find this product original and daring. You can purchase a single set of Xtreme Lashes® ToeLashes (set of two) on the Xtreme Lashes® website for $8.00. They come in several colors including Pink Pizzazz, Racy Red, Vivacious Violet, Mardi Gras, and various others.

Several people have already been spotted wearing Xtreme Lashes® ToeLashes, including celebrities who are raving about this new trend.

Click on http://www.xtremelashes.com/toe_lashes.aspx to see who’s wearing them now!

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Xtreme Lashes® is the global leader in eyelash extensions. Since its inception in 2005, Xtreme Lashes® has grown its international presence to over 14,000 trained lash stylists in 28 countries. Please visit http://www.xtremelashes.com for more information.