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Follow on Google News | To Ruth Guinn, Toy Making is Serious BusinessRuth Guinn may be in the business of making toys for toddlers, but she plays no games when it comes to the products that she creates.
By: Cambridge Who's Who Material Kidz was born of a doting grandmother’ “We made the first doll as a one-time thing probably about November of 2007,” recalled Ms. Guinn. “It was so popular that we had requests from others so we just gradually made a few more and a few more, until we decided it was well worth it to really go into business.” A third partner, Shannon Elliott-Ralph, came onboard then, bringing with her an expertise in retail management, marketing and fashion design. Material Kidz thus blossomed from a fusing of complementary talents. The company now manufactures two dolls – a boy named Graham and a girl named Ginger, so-called because of their gingerbread shape. Each doll comes with seven outfits and a carrying case that can be personalized either with a child’s name or the name of a nursery school or clinic, among others. Because both Graham and Ginger are each available in 16 different permutations of hair color, skin tone and hairstyle, personalization becomes yet another enjoyable aspect of owning a Material Kidz doll. Ms. Guinn loves bringing children into the factory to select their own doll. “When we actually have kids come and be part of the buying process, choosing the doll they want, [there is] this love in their eyes and this unconditional excitement,” Ms. Guinn soon realized that her dolls’ simplicity has also made them ideal diversions for children saddled with special needs and other challenges. This gives her an even stronger impetus to keep Material Kidz going. “Some of these kids are older, but they really love and cherish these dolls,” she shared. “And they’re great companions for clinic visits or hospital stays – I think one of the first ones we sold was to a little girl with leukemia, and she just took it with her to the hospital. Ginger was her special friend and companion…It brought us such joy to know that it helped her through a difficult time.” Material Kidz dolls are sold at Junior League, wholesale and craft markets throughout Texas. They are also available nationally through the company website at http://www.materialkidz.com. http://www.cambridgepublicrelations.com/ About Cambridge Who's Who With over 400,000 members representing every major industry, Cambridge Who's Who is a powerful networking resource that enables professionals to outshine their competition, in part through effective branding and marketing. Cambridge Who's Who employs similar public relations techniques to those utilized by Fortune 500 companies and makes them cost-effective for members who seek to take advantage of its career enhancement and business advancement services. Cambridge is pleased to welcome its new Executive Director of Global Branding and Networking, Donald Trump Jr., who is eager to share his extensive experience in this arena with members. Learn more about this exciting endeavor by watching our corporate video at http://cww.videobio.com/ Cambridge Who's Who membership provides individuals with a valuable third party endorsement of their accomplishments and gives them the tools needed to brand themselves and their businesses effectively. In addition to publishing biographies in print and electronic form, it offers an online networking platform where members can establish new professional relationships. For more information, please visit http://www.cambridgeregistry.com. Disclaimer: If you have any questions regarding information in this press release, please contact the person listed in the contact module of this page. Cambridge Who's Who disclaims any content contained in this press release. Please see the complete Cambridge Who's Who Terms of Service for more information. End
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