In Living @Color! An Inside Peek into CEO Bill Nguyen's Color Feed

March 31, 2011 - PRLog -- In Living @Color!

In terms of journalistic buzz, the hottest new tech development is the social photo-sharing app, Color. Headed by Bill Nguyen, (whose music service, Lala, was rumored to have been acquired by Apple for $80 million) promises and delivers an experience that really is different than those of other photo-sharing apps like Path or Instagram.

Based on location, rather than a private friend circle, users within 150 feet of each other can share photos taken while using the app, whether or not they know each other. There’s no password. Rather, the feed is real-time, showing you the world through the eyes of the community around you.

Palo Alto International Film Festival’s offices are within 150 feet of Color’s office. So when we downloaded Color to play with it, guess whose photos were at the top of our list? That’s right. The world inside and outside the Color office.

Color’s home page says: Find someone. Party. Play date. Lunch? So, Alex and I decided to say hello to Bill. “Bill, We’re blogging about Color. What’s your favorite movie? Ciao! Alex & Anita from PAIFF.net. P.S. Hopefully this doesn’t remind you of a scene from SCREAM : )”

Within 3 minutes, Bill responded, “Bring It On.”

Over at our office, we wondered. “Bring on the blog? Bring on the challenge? Or… Bring on the cheerleaders?”

John commented, “Cheerleader movie.”

Bill added, “Other one is Fried Green Tomatoes.”

Suddenly, our offices, just blocks from each other were talking!

We’re in an age where we want to be more electronically connected to the people we already care about. We’re hurrying to our jobs or rushing around running errands. But, what about the people that are all around us that we never take the time to meet? We shield ourselves, instead of connecting with our neighbors.

Color isn’t limited to pleasant photos of your daily life- Japanese users are sharing photos of their surroundings with rescue workers to aid tsunami relief efforts. Since different people can gather and share snapshots of events, there’s a lot of forensic potential. Criticism of Color misses the point.

Instead of insulating us, the way most social apps do, Color uses technology to build a real-life community. It was also very fun to play with. But, as for the movie favorites. But, Bill, as for the movie favorites, "Let us know if we should drop off some DVDs for you. Lunch?"

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Palo Alto International Film Festival

PAIFF is a four day festival celebrating the new forms of storytelling in film and media that have developed as a result of technological innovation. The inaugural festival showcases 20 features, 25 shorts and 30 talks, panels and workshops.