Impala Direct on How to build a Memorable Brand

March 31, 2011 - PRLog -- Branding is one of the most important aspects of any business, whether it’s large or small, retail, B2B or B2C. An effective branding strategy makes one business stand out in the crowd. In economically depressed times, companies need to differentiate themselves so their target customers know exactly where that can benefit in doing business with them. Impala Directs Managing Director Lourette Pretorius states some top tips on how to stand out among competitors.

Build a memorable brand – Whether selling a product or a service, it needs to be an experience for your customer. Starbucks for example have created a reputable image by creating the act of buying a cup of coffee into an experience. ‘A memorable brand, unique name and a memorable logo that made coffee not just coffee, but a welcoming, comfortable place to go and be seen’ They have not just created a brand, they have created a culture that every company like them wants a piece of!

Change Habits – Creating a brand requires positioning yourself with people who don’t want to change their purchasing decisions. The brand has to be powerful enough to force them out of their routines. Impala Directs Managing Director Lourette Pretorius states that this all starts with a name, any name can become memorable. A logo is just as important. This is the first visual connection you have with the customer.

Impala Direct create a memorable experience through event marketing. With fully product trained representatives they provide an experience for a consumer which is long lasting and ensures that the consumer returns in the future for any other product offerings. This then means Impala Directs clients will need to spend less money on re acquiring old customers.

Consistency -  Once a brand image is developed then the company has to hold to it. Impala Directs Elaine Bradshaw stated ‘This is how some companies can charge a lot more for a product or service than an identical unnamed service. She says ‘A perfect example is Coca Cola, it has a very powerful brand equity as it can charge more for its products than any other identical Cola drink’.

Your customers need to remember you not your competitors!

Impala direct focuses on face to face sales and marketing through business to business, promotions, events and local areas to create a direct link between client and customer. For more information visit www.impaladirectltd.com

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Impala direct focuses on face to face sales and marketing through business to business, promotions, events and local areas to create a direct link between client and customer. For more information visit www.impaladirectltd.com