March 30, 2011
-- Los Angeles, California- Know anyone currently participating in Operation Shrink a Bootie? Do you run so you can eat cupcakes or drink beer? Does cancer suck? Grab the nearest Internet friendly device and type in www.bondiband.com. Bondi Band is the genius behind the fabulous variety of sweat towels, headbands, hats, neck gators, wraps and swim caps for adults and children that you see before you. Observe the wide variety of fabrics, colors, patterns and the awesome array of quotes. A favorite, in addition to those alluded to above, is the repetitive “I love running, I hate running, I love running, I hate running.” Fitting for the spectrum of runners between postpartum women and ultra-marathoners. Most fabrics absorb and evaporate buckets of sweat with their moisture wicking capabilities, effectively preventing sweat, or the water you just poured over your head, from burning your eyeballs. All fabrics are surprisingly immovable, helping people everywhere avoid looking silly or adjusting athletic accessories every 5 paces. Although Bondi Bands are especially loved by runners, sports enthusiasts and cancer patients, they are perfect for every lifestyle and personality. They even have a line of pet-friendly bandanas! Lastly, to strike the altruistic cords in our hearts, 10% of pretax profits are donated to the Boston based Dana-Farber Cancer Institute, who is involved in some 200 clinical trials.
To further market this loved brand, the Los Angeles based TLK Fusion has partnered with the Bondi Beach, Australia inspired company Bondi Band. They believe that Bondi Bands are a comfy, colorful and creative way to hold your hair back and ward off the wind, whether you’re riding in a convertible, doing a tree pose, or getting some exercise. Watch out Hollywood, Runners World and Dean Karnazes, Bondi Band is coming after you! In a “some girls chase boys, I pass them” kind of way.
About Bondi Band: (http://www.bondiband.com/
Bondi Band creates effective and stylish moisture wicking sweat towels, headbands, hats, neck gators, wraps and swim caps for adults and children. They also have a line of pet-friendly bandanas! All products are customizable and available in a wide variety of colors and patterns. Top sellers feature quotes like: “I Run So I Can Eat,” and “Operation Shrink a Bootie.” Although perfect for every lifestyle and personality, the stretchy and breathable Bondi Bands are especially loved by runners, sports enthusiasts and cancer patients. In fact, 10% of pretax profits are donated to the Dana-Farber Cancer Institute. Check out www.bondiband.com for more information and to find the accessory that best suites your athletic mentality.
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About TLK Fusion: (http://www.tlkfusion.com/
TLK Fusion Entertainment is a marketing firm that focuses on enhancing brands through the power of celebrity endorsements, charity alignments, media placement, and premier events. TLK has taken the meaning of “Strategic Partnerships”
to a whole new level by fusing brands they work with to respected celebrities and well-known charities. TLK has developed a formula that serves up a 3-dimensional marketing strategy that has proven successful time and time again. TLK Fusion is brand consulting at its best, offering and delivering a 360 package: imaging/branding, marketing, product placement, and public relations. By strategically aligning brands, artists, and charities, through the fusion of powerful and creative people, TLK Fusion is producing results that are positively impacting people’s lives.