YMCA of the Suncoast Launches Community-Focused Website for West Central Florida

PRLog (Press Release) - Mar. 30, 2011 - YMCA of the Suncoast (http://www.ymcasuncoast.org) has launched a new website to provide a more dynamic and personal experience to residents interested in the association’s mission and programs. An interactive find-a-program feature helps visitors quickly find classes and activities that meet their needs and schedules. A blog section offers access to Y news and an Ask-the-Y feature that allows visitors to pose questions to the Suncoast team about anything from summer camps to nutrition. The site also ties in Facebook and Twitter through integrated social media features.

YMCA of the Suncoast worked with Springboard Marketing and Communications (http://www.springboarding.com) in Clearwater, Florida, to develop the new website and related social media initiatives. The site was undertaken as part of association’s efforts to integrate updated branding that was released by YMCA of the USA in 2010.

Response to the launch and has been extremely positive. The site was recently recognized by YMCA of the USA as an exceptional example of brand integration and the Suncoast association was invited to present the website to other YMCAs at a national event in Chicago. In addition, the association’s primary Facebook page grew from 1,200 to over 2,000 fans within the first 30 days of the new launch.

“The YMCA mission is to put Christian principles into practice through programs that build healthy spirit, mind, and body,” said Mandy Griffith, Director of Communications and Marketing at YMCA of the Suncoast.  “This website redesign helps us achieve that mission by making our programs more accessible and by providing more resources to our community.”

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About YMCA of the Suncoast
The YMCA of the Suncoast is a cause-driven, charitable organization that strengthens the foundations of community through youth development, healthy living, and social responsibility. The Y serves over 82,000 members and program participants in Citrus, Hernando, Pasco, and Pinellas Counties. For more information, visit us online at www.ymcasuncoast.org or call 727-467-9622.

About Springboard Marketing and Communications
Springboard Marketing is a full-service, strategic marketing agency that helps growing companies and nonprofits reach their goals through effective, measureable marketing programs and strategies. For more information, visit www.springboarding.com, or call 888-320-9696.

Photo:
http://www.prlog.org/11408331/1