Inbound Marketing is the Hottest, Cheapest and Most Effective Way to Atrract Retail Investors

March 30, 2011 - PRLog -- Here are 6 things to help ensure your inbound marketing doesn't sabotage your outbound marketing and follow up efforts. Some of these should be done in-house and for others you should consider a lead generation services partner.

• Make sure all forms require a valid email address. Content, demo access or other offer behind the form should only be emailed to the email address given. [this can be done in-house]

• Create a lead nurturing campaign to encourage more engagement. Consider offering some free content or trial and follow up with another piece of form-gated content with additional form fields for further qualification. [this can be done in-house or outsource to a lead generation services partner]

• Build out a process for sifting through forms for inaccuracies. [We recommend this be outsourced to a lead generation services partner as this enables your sales team to focus on real opportunities.]

• Be sure to mark all inbound leads with a lead source. This will be helpful when reporting on inbound conversion results. [this can be done inhouse, typically with rules in CRM or marketing automation systems]

• Have a telesales team follow up with all responders to lead nurturing programs and demo requests. [We recommend you outsource this to a lead generation services partner as it enables your sales team to focus on real opportunities.]

• Build out buyer profiles at the companies that are already visiting and filling out forms. [We recommend you outsource this as a lead generations services partner will have the resources for this extensive volume of work.http://www.positivestocks.com

Don't get caught up in all the excitement of the traffic and lead forms coming in. How are you ensuring your inbound and outbound marketing are working in harmony? Get a plan in place NOW.

As a lead generation services partner to public companies , franchised concepts along with nonprofits, Positive Stocks has the experience and resources to assist you with any of the above. Contact us today at 888-385-6831to learn more.

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