"Poland Consumer Electronics Report Q2 2011" now available at Fast Market Research

March 30, 2011 - PRLog -- Poland's consumer electronics devices market, defined as the addressable market for computing devices, mobile handsets and video, audio and gaming products, is estimated at around US$6.8bn in 2011. This is expected to increase at a CAGR of 7.4% to US$9.1bn by 2015, driven by growing popularity of digital lifestyle products such as feature-rich mobile PCs, LCD TV sets and digital cameras. .

Poland's consumer spending bounced back in 2010, with consumer electronics one of the retail categories enjoying a strong rebound. Retail sales rose 8.6% y-o-y in September 2010 and private consumption is expected to contribute 2.5pps to GDP growth in 2011. Polish consumers are also once again drawing upon credit facilities, with credit to households rising 15.5% y-o-y in August 2010.

Computers

Computer hardware accounted for around 49% of Poland's consumer electronics spending in 2010, with demand from key verticals such as government and military. BMI forecasts Polish domestic hardware sales of US$3.5bn in 2011. Computer hardware CAGR for the 2011- 2015 period is forecast at about 10.8%, driven by demand for notebooks and tablets.

AV Devices

AV devices accounted for around 33% of Poland's consumer electronics spending in 2010. Poland's domestic AV device market is projected at US$2.2bn in 2011. Due to declining total sales of video products, a CAGR of 3.3% is projected for 2011-2015, despite continued growth in the flat-screen TV set category in 2010.

Mobile Handsets

Mobile handset sales accounted for around 17% of Poland's consumer electronics spending in 2109. Polish market handset sales are expected to grow at a CAGR of 4.0% to US$1.3bn in 2015. Sales will be dominated by the replacement market, with growing demand for smartphones and 3G handsets. Operator campaigns to attract higher value customers and push their mobile data services will drive smartphone sales.

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Report Table of Contents:

SWOT Analysis
- Poland Consumer Electronics Market SWOT
- Poland Political SWOT
- Poland Economic SWOT
- Poland Business Environment SWOT
Business Environment Ratings
Consumer Electronics Market
- Computers
- Table: PC Sales
- AV Devices
- Table: AV Sales
- Mobile Handsets
- Table: Mobile Communications
Electronics Industry
- Table: Electronics Output, 2008-2015
- Table: Manufacture of Computers, Electronic and Optical Products (index) July 2009 - July 2010 (previous month = 100)
- Table: Electronics Trade, 2008-2015
- Table: Electronics Production By Segment, 2008-2015
- Table: FDI By Asian LCD TV Set Manufacturers In Poland
- Table: Manufacture Of Office Machines And Computers (units) August 2009-July 2010
Industry Forecast Scenario
- Consumer Electronics Market
- Table: Consumer Electronics Overview, 2008-2015
Industry Developments
- Macroeconomic Forecast
- Table: Poland - GDP Contribution To Growth, 2008-2015
Competitive Landscape
- Computer
- Handsets
- AV
BMI Methodology
- How We Generate Our Industry Forecasts
- Electronics Industry
- Sources

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Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.