PRLog - March 29, 2011 - A new report by the Confederation of British Industry describes changes in labeling as a ‘win win for businesses and consumers’ and one that will help the UK meet its carbon reduction targets. South East Labels welcomes the report with its endorsement of clear labeling policies as a vital part of commercial success and environmental gains. The report offers particular encouragement for SME’s, which can often be quicker to seize the initiative, to innovate and therefore to gain market share and status.
The CBI report Buying into it: making the consumer case for low carbon is backed by detailed national research conducted by IPSOS Mori, which included detailed face to face interviews aimed at understanding the subtlety of consumer attitudes in this much debated area. The report highlights the ‘vicious circle’ that many businesses find themselves in as they struggle to invest in greener products and cleaner manufacturing processes in a harsh commercial environment in which consumers appear to value price over green credentials.
The report points to the success of the A-G energy efficiency labeling of large consumer items such as washing machines and fridge freezers, and recommends this should be rolled out to other consumer electricals, such as vacuum cleaners and audio-visual products. It suggests that clear labeling is a way for companies with less brand clout to unlock green sales potential. Two key findings of the report emphasise the importance of labeling:
83% of consumers believe manufacturers have a responsibility to give as much information as they can about the energy efficiency of the products they sell
Only 19% of consumers don’t believe clear labeling can help
With in-depth understanding of label printing and new technologies, South East Labels can help businesses to maximise their green credentials and unlock sales potential. Its products range from laser labels to the brand new VIP Color VP485e printer using full colour Hewlett Packard inkjet technology and Vivera long-life inks.
About South East Labels
South East labels is based in Pulborough, West Sussex. Established since 1988, South East Labels has in-depth experience of supplying printed labels, labeling consumables, and labeling systems across a wide range of industries, to businesses who value continuity of supply and quick turnaround.