UBIFRANCE Hosts French Pavilion at NAB Show 2011 for Third Time

March 29, 2011 - PRLog -- The audiovisual sector in France is mainly driven by the development of digital technology that has led to radical changes both in industry and in the services development. The major event of recent years is the unexpected success of digital terrestrial television. Since the beginning of 2011, more than 90% of the population has been covered. The deployment of DTTV is continuing to grow with a goal of reaching 95% of the French population by the end of 2011. To showcase some of this talent, UBIFRANCE is hosting a French Pavilion at NAB Show from April 11 to 14, 2011, at booth N1005.

In 2010, there was a sustained rate of growth in access to digital media. 85.8% of households had access to digital television (DTTV, satellite, ADSL or cable). In the 28.8 million households with digital access, DTTV is responsible for much of the growth with a share of 53%. The reception of TV via ADSL also accounts for significant growth (share of 20%).

Cable television remains an alternative for large cities, but its limitation to one operator all over the country maintains its share to 8%, while satellite TV (19%) is growing in areas where cable and DTTV are not present or to be able to get specific packages. Many French companies have expressed a lively interest for the widened tele-visual offer brought about by the introduction of digital television.

For all these reasons, French audiovisual companies want to go worldwide present their cutting edge technology.

This is why for the third year, UBIFRANCE, the French agency for international business is proud to be part of NAB Show 2011. For this third edition, a delegation of 20 French companies will be presenting French industry’s achievements on 2,200 square feet between the North Hall and Central Hall.

Located in North Hall, the French Pavilion will present exhibitors coming from the world of television, electronic media and content industry. French know-how will be well showcased: storage, archiving and digital media asset management, conditional access solutions, secured content management, content delivery solutions for all type of media, audio/video encoders and transcoders, IP mosaic generators, camera equipment, underwater filming, 3DTV as well as audio and video broadcast solutions, TV and radio broadcast systems, etc. In the Central Hall, the French Pavilion is dedicated to radio and sound equipment. The companies are sure to unveil their latest innovations over the four days.

Come and meet the French exhibitors at the trade show and enjoy breakfast every morning on the French pavilion booth N1005.

For more information, please contact:
UBIFRANCE
Marie-Françoise Nolet
International Project Manager
Tel.: +33 1 40 73 35 67
E-mail: marie-francoise.nolet@ubifrance.fr
Web: www.ubifrance.fr