Book Promotion, Book Marketing & Book Publicity Strategy Using Media Outreach

March 29, 2011 - PRLog -- Book Promotion, Book Marketing & Book Publicity Strategy Using Media Outreach: The Benefits Of Using Radio, TV, Print & Internet Publicity To Promote Your Book  

By National Publicist, Annie Jennings of the Publicity Firm, Annie Jennings PR

BOOK PROMOTION, BOOK MARKETING & BOOK PUBLICITY Tip #1:  A publicity and book marketing strategy for maximum book promotion includes securing interviews on radio and TV shows, getting your name and expertise mentioned in magazines and newspaper articles as well on article placement on internet websites. Each of these media outlets are powerful venues for promotion, maximizing sales and overall publicity. 

BOOK PROMOTION, BOOK MARKETING & BOOK PUBLICITY Tip #2:  Getting booked as the guest on radio interviews is an important part of your overall media strategy   Radio interviews in cities across the country allows you to access millions of people easily.  Interviews in the Top 25 or Top 35 markets and nationally syndicated shows (that broadcast to dozens, hundreds or even thousands of stations) are very effective for book message outreach and can bring you tremendous results.   Many radio shows exist that broadcast to your target market or local market as well and are a great place to begin.  Best tip?  Target shows that have a profile that matches your message.  

BOOK PROMOTION, BOOK MARKETING & BOOK PUBLICITY Tip #3:  The major benefit of getting booked on radio shows for book promotion and book marketing is that the interview is generally about your topic and you have more control over the content of the interview than TV or print.   Radio interviews generally allow you to mention your book as well as the purchasing information in the interview as long as you are not all about promotion.  The secret to success in radio is to be content rich and of course, a great conversationalist.  

BOOK PROMOTION, BOOK MARKETING & BOOK PUBLICITY Tip #4:  Getting booked as the guest on a TV show, in your city or in cities across the country, is excellent for exposure, name and book title recognition.   Appearing on local and regional TV has huge benefits to your ability to market yourself to the most prestigious national shows and is vital to any successful book marketing campaign.  

BOOK PROMOTION, BOOK MARKETING & BOOK PUBLICITY Tip #5:   Appearing as the quoted expert in magazine and newspaper articles offer you the ability to tie your book into an article.   Usually the article will include your name as well as the name of your book.

BOOK PROMOTION, BOOK MARKETING & BOOK PUBLICITY Tip #6:   An excellent benefit to appearing in print media is that TV appearances can follow the print article.   

BOOK PROMOTION, BOOK MARKETING & BOOK PUBLICITY Tip #7:   Article placements on major news sites should be included in your overall publicity strategy. Major news sites offer massive exposure.  Internet sites can link to your site as well thereby driving traffic to your site.  

ABOUT PUBLICITY FIRM, ANNIE JENNINGS PR:  Annie Jennings PR provides media booking services to book authors and experts and her client appear on media outlets across the USA.  The Annie Jennings PR clients have appeared on Network TV (NBC, ABC, CBC),) Cable News Networks (FOX NEWS CHANNEL, FOX Business, CNN, CNBC, MSNBC), Major Market Radio (High Impact, High Listenership Radio Bookings), Top Level High Circulation Magazines (TIME Magazine, NEWSWEEK, US NEWS, Kiplinger's MONEY Magazine, Redbook, Woman's Day, Woman's World & more) as well as impressive internet marketing with media placements on high ranking, high visitorship news sites (WSJ.com, CNN.com, FOXNEWS.com, AOL.com, YAHOO.com, TheStreet.com, NYTIMES.com and more)


Annie Jennings of the National Publicity firm, Annie Jennings PR is a National Publicist specializing in promoting book authors and experts to the media.  Annie’s vision and insight has revolutionized the publicity industry as many of the publicity techniques, tools and strategies in widespread use throughout the industry today have been developed by Annie Jennings PR.   

FAMOUS PAY FOR PLAY PUBLICITY PRICING MODEL: Annie Jennings PR created the HOT 35! & HOT 50! Radio Campaigns where you are only booked on TOP SHOWS in major BIG CITY radio markets and on regional and nationally syndicated radio shows and crafted the revolutionary Pay For Placement Publicity Program that has helped thousands of authors and experts build powerful platforms as well as get significant book promotion and book marketing.  
http://www.anniejenningspr.com

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Annie Jennings PR is a National Media Strategist providing publicity, branding and marketing and media packaging and development strategies to experts, analysts, businesses, corporations and individuals including book authors.