Managing Multilingual Content was the focus of Bill’s presentation and he shared key tips for leveraging existing global content to improve web performance and increase conversions. A summary of his session can be found on multilingual-
Attendees benefited from Bill’s extensive experience of working on global search projects for large multinational organisations. He was formally CEO of two of the largest global search marketing agencies, Global Strategies and Outrider, and he now runs his own consultancy business, Back Azimuth Consulting.
Andy Atkins-Krüger, Chair of the Summit, says, “Bill is a fantastic speaker and always shares valuable insights and advice with his audience. Anybody working in international search can learn a lot from Bill and he is a very deserving winner of the Medallion Award”.
Past Medallion Speakers include Greg Jarboe, SEO-PR, Evgeny Lomize, Yandex and Dixon Jones, MajesticSEO.
There are upcoming International Search Summit events in Munich, London and Seattle. Visit http://www.internationalsearchsummit.com for information on speakers, sessions and registration.
About the International Search Summit
The International Search Summit is a series of conferences dedicated to international and multilingual search and social media. It started in London in May 2008 and has covered a range of web marketing topics including SEO, PPC and Social Media.
The conference brings together some of the leading search marketing experts from around the globe who provide advice on running successful international campaigns. It has previously been held in London, Oslo, Berlin and Seattle. From 2011, the International Search Summit will be partnering with Search Marketing Expo (SMX) to run events across the US and Europe.
See http://www.internationalsearchsummit.com for more information.
Media Contact details:
Tel: 0044 1904 780030
Address: Blackthorn House, Northminster Business Park, York, YO26 6QW, UK