The idea of online training consulting originates from the founders’ own experience and has met a lot of positive response from the target audience. The team has decades of experience in coaching, sports psychology and sports sciences.
„Amateur sports events are full of passionate and motivated people who put great effort into their workouts. However, they could often use some consulting about their training loads and setting feasible goals. Our vision is to create a virtual coach that plans workouts, motivates and answers questions just like a real coach does it“, says Tõnis Saag, CEO of Sportlyzer.
Sportlyzer’s team combines competences of sports science and psychology with software development, business and marketing. The founders see it as a good combination to build a sports software startup.
Sportlyzer was founded in 2009 by Tõnis Saag and Jüri Kaljundi. Tõnis, the CEO of Sportlyzer, has a background of sports and entrepreneurship. He has founded sports medicine center Vomax, belonged to the Estonian National Karate Team 1994-2005, and has 14 years of coaching experience. Jüri Kaljundi, now a member of Sportlyzer’s Supervisory board, is a technology entrepreneur, a co-founder of job posting site Emp.ly, Garage48 Foundation, Talentag.com and Utopic.me. Jüri is also a co-founder and a member of Supervisory board of the biggest Eastern-European recruitment site CV-Online.
# # #
Sportlyzer is a web startup that builds a virtual coach, supported by online social workout application.