Staying Cool Under Pressure: Let Neuroscience Show You How!

March 28, 2011 - PRLog -- No one ever made it to the Olympics without a coach, and neither should corporate leaders.  Then why is coaching often considered a luxury when the goal is to win in the marketplace? Dr. Elizabeth Fried unravels this mystery on April 12, 2011 for the members of the Professionals in Human Resources Association, District 3 breakfast meeting from at 7:00 to 9:00 at the Huntington Hospital in Huntington Hospital Research Conference Hall, 734 Fairmount Avenue, Pasadena, California.  Parking will be available in East Parking Garage

A 2010 study entitled “High Impact Learning Culture,” by Bersin and Associates, found that companies report a 100 per cent to 500 per cent return on their investment from executive coaching.  This is based on factors such as executive output, quality improvements, cost savings and senior leader turnover. An earlier 2008 study of 472 firms, conducted by Drake Beam and Morin and the nonprofit thinktank, Human Capital Institute, found similar results.

During her presentation Fried will model a coaching technique the audience can apply back on the job.  She then connects the dots between coaching and neuroscience research with thought-provoking and often counter-intuitive concepts such as:  

1.   Your brain has a “mind of its own”—which isn’t always in your best interest
2.   Why giving advice is almost always wrong
3.   How multi-tasking can lead to decreased productivity
4.   How to decrease defensiveness when offering feedback
5.   Why providing helpful answers can demotivate others
6.   Why helping employees become better thinkers leads to optimal performance
7.   And more…

After recently viewing Fried’s presentation, Joe Zerboni,owner and Team Leader of San Diego based ExecTeam, said,  “Many executives were eager to find ways to remain calm and cope more effectively in this volatile business environment.  Dr. Fried showed us that by understanding how our brain works, we harness its positive power and avoid submitting to its negative power.”

Fried, was named for the second time among the top 15 most influential coaches in the world by Coaching Gurus.net in 2011 and relocated her corporate offices from Dublin, Ohio to Carlsbad, California, in 2002.  She coaches executives and managers on improving leadership and business skills. She also maintains a team of over a dozen expert coaches nationwide to offer clients choices for their management and executive development programs.  

"I originally hired Dr. Elizabeth Fried to provide executive coaching for executives on our staff. My experience was stellar. Dr. Fried provided coaching in a supportive, non-judgmental, and totally confidential atmosphere,” states Robert Westfall, president of Solatube International, a premier daylighting company located in Vista, California.  “She makes you look at the real you and holds you accountable for changes that you need to make. For many leaders, there are few who you can trust to ‘tell you like it is’ and help you improve. She is one of them. Not only is she an expert in executive coaching, she defines the qualities I really want in my inner circle: honesty, trustworthiness and help."

The parent company, N.E. Fried and Associates, Inc., founded in 1983, is a human resources consulting firm specializing in executive development. It maintains two divisions:  The Learning Engine and My Executive Coach.  Visit http://www.TheLearningEngine.org  or http://www.MyExecutiveCoach.net for details

# # #

Since 1983 N. E. Fried and Associates, Inc. has served over 1,500 clients worldwide. Our products and services include executive assessment, development and coaching. MyExecutiveCoach, and TheLearningEngine.org are divisions of the firm.