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Follow on Google News | Video Email and Internet MarketingGiven video email’s flexibility and undeniable persuasive powers, isn’t it time to take advantage of video email in your internet marketing campaigns?
By: RMulligan Video Email’s Power Video email is a modification to proven internet marketing methods. Through video email, your recipients no longer have to slog through text advertising copy. Even if your marketing copy contains wonderful graphics and engaging text, you cannot always expect an individual to read them when other more pressing email communications await their attention. That’s why for all the emails you sent in a day, only a minute fraction would respond to your advertisement and visit your web site link. Video emails are more powerful than traditional email marketing copies. Busy people will have more time to watch than read copy. Your video presentation can be as short as thirty seconds. Studies have shown that most people will watch at least two thirds of that presentation. Given an ingenious video email copy, this short span of time can be enough to arouse your recipients’ interest in your product or services and induce them to take time off their busy schedules to visit your web site. If you doubt the impact of video presentations as marketing tools, then you just have to think about the enormous boost in sales that result from TV infomercials. Video Email’s Weaknesses There are reasons why most companies prefer sending graphic and text email advertisements rather than video email. One of the most important reasons for some marketing professionals’ One other weakness is the large file size of each video email marketing copy. This obstacle is hardly insurmountable but this is nonetheless a problem. Solutions to Video Email Problems Fortunately, there are now video email hosting companies that can solve the abovementioned problems associated with video email marketing campaigns. To solve the large file size problem, you can send an abbreviated video clip that when played will automatically connect the viewer to your video email server. This means that you only have to use a fraction of the actual video file size in your video email marketing copy. To solve the problem about incompatible video platforms, some video email hosting providers have applications that can instantaneously detect the viewers’ video playing capabilities the moment the recipients click the preview. The appropriate video format is then selected and loaded. This means that every video email gets viewed properly whatever the recipient’s video standard. Given video email’s flexibility and undeniable persuasive powers, isn’t it time to take advantage of video email in your internet marketing campaigns? I for one think that it is. # # # VideoStar Marketing is a blog that we started to educate people about using videos with their websites, emails, an complete online presence. We offer a ton of great information and articles about marketing with videos, how tos, and even product evaluations. End
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