Hot Trend: Bills Army Navy Store And Vibrim Five Fingers Footwear

March 28, 2011 - PRLog -- “Five what footwear?”

That’s still the reaction of some when they first hear about Vibrim FiveFingers footwear, but Lee Lucas of Bill’s Army Navy of Short Hills, NJ has experienced its raging popularity firsthand in his store.

Lucas describes it as “gloves for your feet.” Running barefoot is a growing trend, and this footwear concept has taken hold. Lucas also refers to the entire subculture it represents as the “barefoot culture of footwear” and is constantly surprised at its widening recognition and how many people coming into the store are looking for it.

How It Works

The Vibrim FiveFingers footwear concept is based upon a design that apparently makes feet healthier by allowing them to move more naturally and freely.

The typical human foot is an anatomical evolution with 26 bones, 33 joints, 20 muscles and hundreds of sensory receptors, tendons and ligaments. Like the rest of the body, to keep our feet healthy, they need to be stimulated and exercised.

They are used for running, marathons, kayaking, sailing, traveling, bungee jumping and many other activities. Lee Lucas comments that people coming into the store are also finding newer and more creative uses for the type of freedom and flexibility this footwear trend represents.

Why Vibrim FiveFingers?

It’s an innovative ad customer responsive addition to their product line. Why? Lee Lucas describes Bills Army Navy as a store that has undergone a significant evolution during its more than 40 year history in New Jersey. Staring as a typical and conventional Army-Navy type store, Bills has morphed into an “outdoor store,” growing within what became a very affluent NJ neighborhood. They have a seasonal following as well, with a large market following of Moms buying gear for kids going to daycamp. Daycamp outfitting has become a popular staple at the store due to its lower price points than the more specialized outfitters.
Emotion kayaks are also a hot trend in the store, according to Lucas. It accounts for a $200,000 plus sales volume product line for Bills Army Navy, with a soaring demand that requires Lucas and staff actually delivering kayaks to customers for free near the Jersey Shore during the warmer weather months.

This store definitely represents a “mixed bag” these days, encompassing hot product trends with the more conventional and “expected” items one would usually find in a New Jersey Army-Navy type store. Their site is at http://www.billsarmynavy.com.

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Bills Army Navy Store in Short Hills NJ has experienced a huge demand for Vibrim FiveFingers. This store definitely represents a “mixed bag” these days, encompassing hot product trends with the more conventional and “expected” items one would usually find in a New Jersey Army-Navy type store.