Equipment Dealerships Look at Salesforce Automation with Help from Equip-Soft

March 29, 2011 - PRLog -- Manufacturing journalist, Thomas R. Cutler recently profiled Equip-Soft in the current issue of AutomationMedia.com.  According to the article, SalesForce Automation, Opportunity Management, and Campaign Management technology is critical for equipment Dealerships.
The management of customer communication, workflow, and opportunity management means more in equipment rental firms. The ability to quickly access account history and contact information offline, integrate contact information to smart phones (Blackberry, Windows Mobile, or iPhone) device automatically is crucial.  Managing relationships with customers by developing Sales Force Automation (SFA), Opportunity Management (OM) and Campaign Management (CM), must be quantifiable.  Opportunity Management is a great way to ensure sales teams are spending time with key customers, and that a sales forecast is accurate.  
Managing the equipment life cycle through its useful life in the new and used fleet as well as the rental fleet is key in ensuring the dealership receives the maximum financial benefit of every asset. Skinner noted, “With automated workflows and easily customized views to access this information the equipment life cycle aids in maximizing profitability.”
According to Grant Skinner, Vice President of Equip-Soft, “Rental equipment firms must manage their operations through complete management of short term and long term rentals, consolidated fleet management, instant availability of rentable equipment, easy setup of rental contracts and complete integration with Fixed Assets and Service Management.  For efficiencies it is also important that technology solutions for rental equipment firms provide easy handling of re-rents, exchanges, and returns.”
Few software solutions are specifically designed for Equipment Dealers.  Skinner suggested, “By leveraging the integrated Microsoft stack of technologies (Dynamics NAV, Dynamics CRM and Dynamics Mobile) combined with the dealer-specific enhancements that Equip-Soft has made to these products, SCMH is able to remove costs out of their operations, without having to worry whether or not the technologies can work together. With the addition of Dynamics CRM and Dynamics Mobile to the Equip-Soft product line, the efficiencies between the sales/service operations with the traditional dealer back office operations are seamless.”

Providing customers with information on availability and scheduling is a central function in equipment rental business.  It is equally critical to manage the utilization of a rental fleet to maintain profitability.  Equip-Soft’s rental functionality helps manage equipment rental operations more effectively.
The complete article can be read at http://automationmedia.com/ARDetail.asp?ID=91.

Equip-Soft (www.equip-soft.com) helps equipment distributors manage growth and improve efficiencies through its rentals, service, sales, parts, and fleet management software.  Equip-Soft aligns the best technology with the best business processes.  From fleets to forklifts and trucks to power generators, Equip-Soft’s  Dealer Management Systems (DMS)  allow companies to lower the price point, integrate accounting with core fundamentals, achieve cost-savings, while permitting scalability for future growth.  Equipment distributors with a sales force, field technicians, providing supplies parts and short-term rentals, require better ways to monitor, manage, and maintain data.  Continuous improvement is a central principle with Equip-Soft; customers gain access to a product roadmap and upgrade path that allows them to find and make improvements in their businesses long after the initial implementation.  Partnering with Microsoft Dynamics means that all the benefits of working with an Industry specific software provider, with the backing of the largest provider of business software in the world.

Equip-Soft
www.equip-soft.com
Michelene Maguire
pr@equip-soft.com
905.361.2841