New market study, "Oman Consumer Electronics Report Q2 2011", has been published

March 27, 2011 - PRLog -- Oman's consumer electronics devices market, defined as the addressable market for computing devices, mobile handsets and video, audio and gaming products, is forecast at US$513mn in 2011. This is expected to increase to US$635mn by 2015, driven by new technologies and the growing popularity of digital lifestyle products such as LCD TV sets, feature-rich notebook computers and digital cameras, as well as other key product groups.

Spending is forecast to grow in 2011, as new technologies and features - such as higher capability netbooks, 3D and light emitting diode (LED) TV sets and feature-rich smartphones - and the rollout of 3G services act as demand drivers. However, per capita consumer electronics spend is expected to remain below pre-credit crunch levels in 2011-2015, as consumers continue to feel a negative wealth effect from the regional property slump and credit tightening.

Computers

Computer hardware accounted for around 36% of Omani consumer electronics spending in 2010. BMI forecasts Oman's domestic market computer hardware sales (including notebooks and accessories) will be US$183mn in 2011, up from US$173mn in 2010. Computer hardware compound annual growth rate (CAGR) for the 2011-2015 period is forecast at about 7%, with growth drivers including the government's Towards Digital Oman strategy. Wireless capabilities will boost demand for PCs, stimulated by new infrastructure investment.

AV Devices

Audio and video (AV) devices accounted for about 30% of Omani consumer electronics spending in 2010. Oman's addressable AV device market is estimated at US$154mn in 2011. The market is expected to grow at a CAGR of 5% between 2011 and 2015, with growth drivers including 3D and LED TV sets and Blu-ray disc players.

Mobile Handsets

Mobile handset sales accounted for around 34% of Omani consumer electronics spending in 2010. Oman's market handset sales are expected to grow to US$207mn by 2015 as mobile subscriber penetration reaches 180%. There will be growing demand for 3G handsets and smartphones, with Oman Mobile launching prepaid BlackBerry services in 2010 and competitor Nawras responding with a range of competitive BlackBerry tariffs. Oman is in the regional vanguard of the mobile virtual network operator (MVNO) trend, following the launch of a third virtual operator, which could lead to a more segmented handset market.

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Report Table of Contents:

Executive Summary
- Computers
- AV Devices
- Mobile Handsets
SWOT Analysis
- Oman Consumer Electronics Market SWOT
- Oman Political SWOT
- Oman Economic SWOT
- Oman Business Environment SWOT
Consumer Electronics Market
- Computers
- Table: PC Sales
- AV
- Table: AV Sales
- Mobile Handsets
- Table: Mobile Communications
Consumer Electronics Industry
- Table: Omani Distributors For Leading Brands
Industry Forecast Scenario
- Consumer Electronics Market
- Table: Consumer Electronics Overview
Industry Developments
Macroeconomic Forecast
- Table: Oman - Economic Activity
Competitive Landscape
- Computers
- Handsets
- Table: Nokia Mobile Devices Volume Sales
- AV
Company Profiles
- Axiom Telecom
- Jumbo Electronics
- Eros Group
BMI Methodology
- How We Generate Our Industry Forecasts
- Electronics Industry
- Sources

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Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.