A Pragmatic Approach to Getting Business Benefits from Usage of Social Technologies

Effective Use of Social Technologies Enhances Collaboration and Customer Engagement
By: AIIM
 
March 25, 2011 - PRLog -- Silver Spring, MD – Many business executives still look at Facebook, Twitter and YouTube as time-wasters for staff, which is why more than 40% of organizations still ban staff from accessing these sites during working hours. Yet an increasing number of business executives and users now realize that organizations can benefit from using similar social technologies within the enterprise – it connects staff and improves collaboration, responsiveness and innovation.

“Email is a good communication tool, but terrible for collaboration”, states Jesse Wilkins, Director of Systems of Engagement at AIIM, a non-profit industry association for information management. “Between marking up different versions of documents, people being left off a thread that should have been included, and the resulting information being locked down in email silos, it’s just not the right tool for the job. Using a social network or wiki works much better, and employees are increasingly familiar with such enterprise tools based on their experience with consumer tools like Facebook and Wikipedia.”

One of the challenges is that organizations often do not know how to implement social processes and technologies effectively. AIIM has developed a Social Business Roadmap based on research, feedback from early adopters, and the work of a task force led by noted author and futurist Geoffrey Moore (Crossing the Chasm). The Roadmap is now available at http://www.aiim.org/roadmap and describes key steps organizations should take to implement social technologies effectively, rapidly, and in a way that achieves a business purpose.

“What has been missing from the application of social media technologies in the office as a business application is true guidance as where to begin and how to execute effectively. The Social Business Roadmap empowers the individual or team at an organization with the necessary tools to succeed based on collective case studies and best practices”, comments Andrea Baker, Manager of Systems of Engagement Development at AIIM.

The Roadmap begins with Empowerment; the preconditions required to support and sustain social business practices over time. Empowerment consists of transparency, trust, and technology. Once the necessary preconditions are in place, organizations can successfully apply the eight steps in the Roadmap:


1.   Emergence
2.   Strategy
3.   Development
4.   Monitoring
5.   Participation
6.   Engagement
7.   Governance
8.   Optimization

Each step in the Roadmap describes particular activities and considerations organizations should address as part of an effective implementation strategy. The specific activities are based on organizations’ cultures, their business goals and objectives, and their use cases for social technologies.

The Roadmap is being made available under Creative Commons license (CC BY-SA 3.0). AIIM has also developed a strategy workshop for key executives that describe how to implement the Roadmap for their particular organization – for more information on the briefing visit http://www.aiim.org/briefings.

The Social Business Roadmap is available at this link: http://www.aiim.org/roadmap.

About AIIM
AIIM (http://www.aiim.org) is the community that provides education, research, and best practices to help organizations find, control, and optimize their information. For over 60 years, AIIM has been the leading non-profit organization focused on helping users to understand the challenges associated with managing documents, content, records, and business processes. The AIIM community includes over 65,000 users and professionals. Contact: John Mancini at johnmancini@aiim.org.

Beginning with microfilm, followed by electronic images, and then with electronic documents, AIIM has helped organizations capture, manage, store, find, deliver, and preserve critical business information. Collectively, the community AIIM represents has developed and evolved standards and guidelines, checklists and templates, and best practices to address governance, classification, compliance, technology, and security issues associated with managing each of these stages in the evolution of business information.

For more information, contact:
AIIM
Jesse Wilkins, Director of Systems of Engagement
Email: jwilkins@aiim.org
Cell: +1 (720) 232-9638
Twitter: @jessewilkins
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Source:AIIM
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