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Follow on Google News | A Pragmatic Approach to Getting Business Benefits from Usage of Social TechnologiesEffective Use of Social Technologies Enhances Collaboration and Customer Engagement
By: AIIM “Email is a good communication tool, but terrible for collaboration” One of the challenges is that organizations often do not know how to implement social processes and technologies effectively. AIIM has developed a Social Business Roadmap based on research, feedback from early adopters, and the work of a task force led by noted author and futurist Geoffrey Moore (Crossing the Chasm). The Roadmap is now available at http://www.aiim.org/ “What has been missing from the application of social media technologies in the office as a business application is true guidance as where to begin and how to execute effectively. The Social Business Roadmap empowers the individual or team at an organization with the necessary tools to succeed based on collective case studies and best practices”, comments Andrea Baker, Manager of Systems of Engagement Development at AIIM. The Roadmap begins with Empowerment; 1. Emergence 2. Strategy 3. Development 4. Monitoring 5. Participation 6. Engagement 7. Governance 8. Optimization Each step in the Roadmap describes particular activities and considerations organizations should address as part of an effective implementation strategy. The specific activities are based on organizations’ The Roadmap is being made available under Creative Commons license (CC BY-SA 3.0). AIIM has also developed a strategy workshop for key executives that describe how to implement the Roadmap for their particular organization – for more information on the briefing visit http://www.aiim.org/ The Social Business Roadmap is available at this link: http://www.aiim.org/ About AIIM AIIM (http://www.aiim.org) is the community that provides education, research, and best practices to help organizations find, control, and optimize their information. For over 60 years, AIIM has been the leading non-profit organization focused on helping users to understand the challenges associated with managing documents, content, records, and business processes. The AIIM community includes over 65,000 users and professionals. Contact: John Mancini at johnmancini@ Beginning with microfilm, followed by electronic images, and then with electronic documents, AIIM has helped organizations capture, manage, store, find, deliver, and preserve critical business information. Collectively, the community AIIM represents has developed and evolved standards and guidelines, checklists and templates, and best practices to address governance, classification, compliance, technology, and security issues associated with managing each of these stages in the evolution of business information. For more information, contact: AIIM Jesse Wilkins, Director of Systems of Engagement Email: jwilkins@aiim.org Cell: +1 (720) 232-9638 Twitter: @jessewilkins End
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