New logo: ConcoursMania opens up its innovative services to the international market
2011 promises to be another exciting year for ConcoursMania, and the company aims to expand its brand promotion activities to new formats such as mobile devices and social networks, as well as expanding into other European markets. ConcoursMania Group has decided to establish a separate identity for its international operations, under the name GCM Promo.
The new logo reflects the company’s dynamism, and echoes our key brand values: trust and innovation. Trust is represented by the logo’s navy blue colour, symbolising expertise, quality of service and customer satisfaction. The orange represents innovation, our commitment to being constantly creative in our work in order to offer effective solutions for attracting customers and winning their loyalty.
New motto: Making marketing a game you want to play!
Our new motto is “Making marketing a game you want to play”, reflecting the growing importance of the free marketing game in the online marketing strategies of many brands. We worked on over 200 promotional game campaigns in 2010, an increase of 30% on 2009, with many existing clients expanding their online game operations.
GCM Promo occupies a unique position in the online promotional gaming market, with expertise accumulated over 15 years. Our success is founded on a deep understanding of the techniques of online marketing, and an exceptional knowledge of internet users’ behaviour thanks to our work on independent gaming sites.
‘The redesign of our logo presents a more up-to-date brand image, an image which corresponds to the expectations of our current and future clients’ explains Julien Parrou, founder and Chief Executive of GCM Promo.
About GCM Promo
GCM Promo creates marketing and promotional campaigns using online gaming for companies. GCM Promo also publishes its own online games for the general public.
GCM Promo brings innovative solutions to the market. GCM Promo consistently benchmarks the online gaming market. Find out more at: www.gcmpromo.com
