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Follow on Google News | Social CRM 2011 – London 6th MayUsing Social Media for Customer engagement and Relationship Management
By: Lloyd Gofton Social CRM 2011 (http://www.oursocialtimes.com/ Social CRM 2011 will be attended by organisations such as BT, Orange, IBM, Oracle and Salesforce.com to explore the latest tools and techniques for implementing a successful Social CRM strategy. The one day event will look at how companies are managing their social media communications, how they are integrating social media into their sales, marketing and research processes, and how they are storing and managing data between teams. Our Social Times is respected globally for its rigorous vetting of speakers, from world-renowned experts to those that have specific working knowledge in key sectors, to ensure effective learning and discussion. The event is designed to cover the topics that matter most to brands and agencies alike, including: • What is Social CRM? • How to develop your Social CRM strategy • How to implement Social CRM for brands • Mapping your CRM system to the customer journey • How to “Socialise” • How to pick the right tools and services • Case studies & best practices Speakers include: Esteban Kolsky,Principal & Founder, ThinkJar, Brent Leary, Co-founder & Partner, CRM Essentials LLC, Eric Stahl, Senior Director of Product Marketing EMEA, Salesforce.com, Mitch Lieberman, VP Marketing, Sword Ciboodle, Richard Hughes, Director of Product Strategy, BroadVision, Mark Tamis, Social CRM Strategist, Net-7, Luis Carranza, Head of Social Media, Chemistry Communications Group, Benn Achilleas, Director, Neoco, Catriona Oldershaw, MD, Synthesio, Giles Palmer, Founder and CEO, Brandwatch and Luke Brynley-Jones, founder, Our Social Times. Luke Brynley-Jones, Founder of Our Social Times, said today: “Social CRM is fast gaining credence as the next phase of social media adoption and integration - yet it’s difficult to pin down exactly what it is and how businesses should go about it. With this conference we aim to provide an in-depth, expert-led introduction to social CRM strategies, goals, tools and techniques”. Social CRM 2011 will include presentations, panel discussions, Q&A sessions and "fireside chats" with experienced social CRM professionals from Europe and the U.S. There will also be an Exhibition Area showcasing some of the latest social tools and services. The ticket price includes lunch, refreshments and a handbook for the day, plus networking drinks at the end of the day. The conference will also be live-streamed online. Website: http://www.oursocialtimes.com Email: info@oursocialtimes.com Twitter: http://twitter.com/ Ends/ # # # Our Social Times is one of the UK’s leading social media marketing blogs and consultancies. Founded and run by social media consultant, Luke Brynley-Jones and based in Cambridge, the company provides social media marketing consultancy for a range of national and international clients, including Orange Business Services, Rank Interactive (whose brands include BlueSquare and Mecca Bingo), Cambridge Consultants and Essex County Council. End
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