WebNow helps SMEs do better business

March 22, 2011 - PRLog -- “SMEs are often expected to shoehorn their needs into larger offerings designed to attract the big money corporate markets. Products designed specifically for SMEs mean that small businesses can spend more time doing their job and less time trying to understand the technical jargon.” – WebNow CEO, Jean-Pierre Dumont.

Cape Town-based ISP WebNow has launched a new web-based product range designed to help small to medium enterprises (SMEs) do business online faster, more efficiently and more cost-effectively.

Emblazoned with the firm’s new strong corporate identity, WebNow’s new website has been designed to help SME owners quickly identify the most suitable solution for their needs. With clear functionality and bright wayfinding colours, the new website is designed to avoid the ‘cellphone effect’, where customers must make sense of hundreds of jargon-laden packages that are irrelevant to their needs. SMEs can access ADSL, domain registration, virtual servers, emarketing consulting and web development services.

WebNow CEO Jean-Pierre Dumont says: “SMEs often feel let down by suppliers who concentrate on capturing the large corporates. SMEs are expected to shoehorn their needs into the larger offering, but very often they end up paying for what they don’t need. Our new approach makes it quicker and easier for customers to get online so they can spend more time doing their job and less time trying to understand the technical jargon. And when they grow, we can quickly scale up their profile to accommodate that growth.”

WebNow also offers packages for the residential and corporate markets. Residential customers can order ADSL, domain registration, web hosting, and website template software. Larger businesses and corporate entities can choose from full hosting packages along with dedicated servers, co-located servers and business solutions such as hosted exchange and mail archiving.

This streamlined approach came from extensive conversations with WebNow customers over the last year. Sales and marketing manager, Jaco Liebenberg, explains the journey: “We wanted to know what our customers were looking for so we could align ourselves more closely with their expectations. It’s crucial to cater for each segment because the needs of these three markets are so fundamentally different. We’re streamlining the process to take the confusion out of getting connected.”

Ends