Globally Acclaimed ‘DNA Diet’ Launches In The UAE Through Core Direction & The Wellness Brothers

March 22, 2011 - PRLog -- Is this just another dieting fad? Well, actually.....No.

The ‘DNA Diet’ is a ground breaking approach to weight loss and genetic health. By using a simple test kit you will receive insight into your genetic makeup and be able to establish a healthy eating plan for your optimal weight based completely on your own DNA profile.
One of the first products of its kind in the world, DNA Diet tests for 8 genes that impact metabolism and fat loss. The results provide individual recommendations that include gene-based personalised dietary changes, an eating plan to achieve optimal weight loss, and guidance as to the type and amount of exercise required.

Being pioneered in the country by well known wellness experts Sean and Ryan Penny of ‘The Wellness Brothers’ in partnership with Core Direction, the UAE’s most innovative fitness company.

“The best diet and exercise programs are the ones that fit the individual best. DNA testing is a massive breakthrough in the quest to finding the best match for the best possible results”. – Ryan Penny, ‘The Wellness Brothers’.

Each of us has a unique body chemistry and genetic make-up which determines how our body responds to food and exercise. Yet despite the overwhelming evidence of the role of genetics in the development of obesity, most weight-management programmes have until now focused exclusively on dietary restriction and physical activity – or eating less and moving more.

Scientists now know that no diet or weight-management lifestyle is optimal for everyone. Nutrigenomics is the emerging science of personalised, gene-smart nutrition that studies the interaction between genes, diet and lifestyle factors. Understanding your own genes gives you the power to maximise weight loss and optimise your health by adjusting your diet and lifestyle to your own unique set of genes.

One-size-fits-all is out; personalised nutrition is in.

Weight loss today is all about designing lifestyle habits that are optimal for your unique genetic make-up.

For details on where to get the DNA Diet, log onto www.coredirection.com or call the number below




Notes for the editor:

1. Core Direction was established in 2008 with the principle aim of providing a fresh approach to Health & Fitness in Dubai and across the UAE.

2. Core Direction currently operates 5 divisions including Core Trainers, Core studio, Core Dance Academy, Core Pro, Core Wellness and Core Store.

3. The Wellness Brothers, Sean and Ryan Penny have been in CAM practice together since 1999 and have always been focused on developing safe and effective ways of improving health, weight and well-being.

4. The Wellness Brothers operate in conjunction with Core Direction and other health and fitness professionals.

5. For further information on Core Direction- www.coredirection.com


For further information please contact:

Tom Otton on 055- 2111682
Cliff Tindell on 050- 2508815