University College Falmouth choose Crimson Consultants for Innovation and Key Business Partnership

Nov. 15, 2011 - PRLog -- University College Falmouth is embarking on an ambitious implementation of Microsoft Dynamics 2011, starting with core business to business processes and marketing activities and eventually providing an holistic approach to the overall requirements of the institution.
The first phase of the project is being sponsored by Dr Jeremy Richards Head of Innovation, and will deliver a solution to manage business relationships for University College Falmouth’s new Academy for Innovation & Research (AIR) – a European Regional Development Fund supported project to stimulate innovation in the Cornish Economy.        Dr Jeremy Richards says “This CRM system will enhance substantially our ability to manage relationships with the business community and improve the effectiveness of our communications.” The second phase of the project sponsored by Jeremy Whitaker, Director of Marketing & Student Recruitment, will initially focus on event management, including open days, exhibitions and performances and will then move on to deliver a solution to enhance and support the fundraising and alumni strategies. Jeremy Whitaker says “The focus of this project is to deliver efficiencies in core processes and most importantly to improve the visibility of relationships across the institution.”

Speaking on behalf of Crimson John Drew Commercial Director and Partner at Crimson Consultants added, "With state of the art Microsoft technology, we believe UCF will be at the cutting edge of customer delivery and engagement. Crimson are determined to make this implementation, a benchmark for the HE sector. The staff in Falmouth are really keen to make this work and we are delighted to have been chosen to partner with the University on this innovative and exciting project."