PRLog - March 21, 2011 - When Great Ormond St Children's hospital said they wanted to admit her three year old daughter, Lula, to help her eczema, mum Natalie was at her wit's end.
Selling stories to the press for you
Every night Lula cried herself to sleep in agony and the little girl was constantly bandaged from head to foot.
Yet despite trying every 'cure' going - from changing her diet to strong steroid creams - nothing worked.
But the breakthrough came when a friend gave Natalie a book about herbs and she realised she could make up a cream in her own kitchen.
After experimenting for months with different concoctions, Natalie finally came up with the right consistency cream. Incredibly, when she applied it to Lula's skin, the mixture made from skin soothing ingredients such as beeswax, nettle, chickweed and camomile, worked.
Then a friend asked if she too could try out the cream and when it worked for her little boy, Natalie found herself cooking up pots of her cream.
Eventually she teamed up with a business partner and today Pure Potions turns over £100,000 a year. The cream, Skin Salvation, is now also available on prescription on the NHS.
Natalie said: "Since the story appeared in the Daily Mail, we have been deluged with orders!"
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Featureworld is run by journalist and media agent Alison Smith-Squire and specialises in selling real-life stories to the UK press, magazines and TV for the ordinary person. Alison writes under her own byline for the Daily Mail, Mail On Sunday, The Sun, Daily Mirror, Sunday Mirror, Sunday People and all other UK newspapers and magazines.