From this information, and the fact that people who read ebooks on their favourite e-reader such as Kindle, Nook or iPad probably drink coffee, he decided that the two facts coincided. Believing that pricing his ebooks the same, or even a little less than a latte will bring readers to understand the value they are getting from an ebook purchase.
If you consider how many cups of coffee you would consume during the time it takes to read a whole book, my ebook price of US$2.99 is outstanding value.
Currently, Derek Haines is offering his ebooks for $0.99 until the end of March as a part of a promotion for his new book, February The Fifth.
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Derek Haines is an author of fiction, historical fiction, essays and poetry. Born in Australia, but now living in Switzerland, his stories cross a wide geographical range but often draw from his life and experiences in the two countries he calls home.