Founded by attorneys Michael Waddington and Alexandra Gonzalez-Waddington, Legal Niche Pros specializes in online marketing and reputation management for attorneys and law firms across the U.S.
At a time when search engine optimization (SEO) and web rankings have replaced all other marketing trends in terms of successful branding and promotion, even the most Internet savvy lawyers do not have the time or the expertise to put together a successful online identity that incorporates the necessary tools.
“That’s where we come in,” says LNP co-founder Michael Waddington. “We specialize in online marketing and reputation management for lawyers and law firms across the U.S., and our clients consistently rank at the top of search engines in dozens of cities across the country.”
Waddington, along with his wife Alexandra, earned a law degree from Temple University James E. Beasley School of Law. Now a criminal defense attorney, Waddington was a first year law student when he began building websites as a way to pay the bills.
In 2005, when the Waddingtons opened their private law practice, they quickly realized that they could not build the level of promotion they were after by using traditional marketing methods: phone book and newspaper advertising, radio and billboards, all turned out to be expensive and inconsistent. Waddington began using the expertise he had gleaned from building websites and learning the ropes of Internet marketing to build his firm’s first website, and with it an online management program so successful, he was able to eliminate his use of traditional advertising methods.
By 2007, all of their marketing efforts were Internet-based, and the Waddingtons learned quickly how to get their law firm’s website to the top of Google’s search engine. It made sense to turn their program into one that any attorney or law firm could adapt to their own needs and experience the same results, whether it’s a firm that operates online, offline or both.
In building www.Legalnichepros.com, the Waddingtons have applied their unique position as experts in both law and online promotion and reputation management to create a consulting site streamlined specifically for attorneys. Considering the highly competitive nature of promoting legal services in today’s litigious society, Waddington believes that an effective online presence it critical to success.
“Your Internet presence is today’s equivalent to the television, newspaper and display advertising that lawyers depended on in the past” Waddington says. “Not only is an online marketing and reputation management program more wide reaching than those options, it’s far more cost effective.”
For more information on creating an online marketing and reputation management program, whether for an individual attorney or large law firm, visit Legal Niche Pros or call 1-800-977-1851.