PRLog - March 18, 2011 - SALT LAKE CITY -- SALT LAKE CITY, UT.– Beyond Coastal, manufacturer of premium sun care products for the outdoor lifestyle, will hit the road this spring and summer with its sponsored athlete and rising paddling star, 24 year old Haley Mills. A part time Salida, CO-resident, Mills’ home will be mobile this season as she covers the distance between events aboard her trusty RV, a rolling paddler’s paradise containing gear, boats, apparel, and sunscreen.
“The freedom I get from traveling in the RV is symbolic for why I pursue the sport of whitewater kayaking,” Mills said. “Cruising in the RV at 50 miles per hour is how I get to see the world and I love the accessibility it gives me to meet people who are passionate about paddling and the outdoors.”
Mills will compete at events like the Reno River Festival and the Teva Mountain Games. Her first stop will be at the March 18th Alabama Mountain Games in Cleveland, AL.
Beyond Coastal will engage fans with product giveaways through a series of “Where is Haley Mills?!” posts and “clues” on the brand’s social media channels with content hinting at her whereabouts and previewing and recapping her competition results. Mills will compete all season with the goal of sharpening her skills in time for the World Championships in Germany. “I have my sights set on World's and competing well overseas. Over the season I’ll be practicing new tricks and better learning the intricacies of competition in preparation for Germany,” Mills added.
Fans can interact with Mills on Beyond Coastal’s social channels as well as in-person at the competitions where she will distribute samples including Beyond Coastal’s newest product, the FaceStick. Formulated for high exposure areas, with clear broad spectrum UVA/UVB protection, FaceStick provides protection between athletes and the elements. With vitamin E and shea butter the antioxidant rich sunscreen protects, nourishes, repairs and hydrates overworked skin. Paddlers love its “no-touch”
As a National Freestyle Kayaking Team member, Mills primarily competes in whitewater kayak competitions but she also tries her hand at stand up paddling events. 2010 was a breakout year for her as she notched results at FIBark, the Lyons Outdoor Games, and the Teva Mountain Games. Mills’ best result was in North Carolina, where she took 1st Place in women’s freestyle at the NOC Shootout.
Get all of the “Where is Haley Mills?!” updates on Beyond Coastal’s Facebook and Twitter pages as well as its blog.
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About Beyond Coastal
Beyond Coastal's mission is to offer the cleanest, healthiest sun care products possible at a reasonable price. Their formulas contain natural ingredients;
Hydrate. It’s nutrition for the skin!
Beyond Coastal products can be purchased on www.beyondcoastal.com.
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