Sartaaj, who is already a name to reckon in Sufi music, has recently launched his new album ‘Cheerey Wala’. His Sufi folk style of music has garnered him fervent fans across the globe and UTV bring, to these fans, a chance to speak with him in person. He will talk about his latest album “Cheerey Wala”, his passion for music, his love for Punjab and much more. It’s a chance to get to know the real Sartaaj.
Interactive, the digital arm of UTV, & Airtel get your favorite celebrities close to you through the latter’s “Talk2Me” service. Sartaaj will interact with his fans and will answer all their inquisitive questions on 21st March, 2011 between 04:00pm to 05:00pm. You can subscribe by dialing 505054 and ask Sartaaj all that you have been wanting to know about him and more.
About this initiative, Sartaaj said, “It’s always a great experience for a performer to get connected with his fans. I am blessed to have a large sect of audience that believes in my product and drives me to deliver my best. I am excited to explore this new platform of live chat whereby my well wishers and followers can speak their heart out to me.”
Sameer Pitalwalla, Sr. Vice President, UTV Interactive and Business Head Video Products, ““We are very pleased to partner with a renowned name like Sartaaj. UTV’s platform will give his fans and him a chance to interact directly, regardless of where they are”.
Interactive, the digital vertical of UTV, which came into fold in May 2008, addresses the digital space across domains such as business, finance, entertainment (TV, films, music), gadgets and technology cutting across all demographics. Youth will always be the primary target for the company, where strategic focus lies on web-enabled PC and handheld devices. Sourcing out the best content consistently across categories, Interactive has been in the forefront of delivering a first-in-class digital media experience to an increasing technology-savvy audience.
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