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Follow on Google News | Earth Hour turns to moths for Australia lights outWith Earth Hour fast approaching what would happen if there was only one light left on in Australia on March 26th?
By: Leo Burnett Earth Hour is now in its 5th year and has spread from Australia around the globe. We wanted to bring the message back home to Australians and remind them how important it is for every one of us to turn our lights off. ‘Moths’ sets the idea around the few blokes, way out in the Australian bush, who are the only people in Australia not participating in Earth Hour. Of course with all the other lights off everywhere else one might ask where all the moths will go. Well, our outback lads become quick converts to the Earth Hour movement when they see every moth in Australia headed their way. Of course no moths were harmed, although they arrived in great numbers to admire the brightly lit film set in our remote Australian location, showing their support and proving some truth to the idea. To view the final result http://www.youtube.com/ About Earth Hour Earth Hour is a global WWF climate change initiative. Individuals, businesses, governments and communities are invited to turn out their lights for one hour on Saturday March 26, 2011at 8.30pm to show their support for action on climate change. About WWF WWF is one of the world’s largest and most respected independent conservation organisations, with almost five million supporters and a global network active in more than 100 countries. WWF’s mission is to stop the degradation of the earth’s natural environment and to build a future in which humans live in harmony with nature, by conserving the world’s biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption. For more information please visit: http://www.earthhour.org.au/ End
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