Muhammad Ali Enterprises and Old Guys Rule Introduce Muhammad Ali "Legends" Collection

March 15, 2011 - PRLog -- Old Guys Rule (oldguysrule.com), the lifestyle brand that resonates as a “Badge of Honor” among men around the world, together with Muhammad Ali Enterprises LLC, has launched the Old Guys Rule Muhammad Ali “Legends” Collection.  The collection will debut with three t-shirts that honor the legendary fighter and his greatness that exists even today beyond the ring.   Each design features an iconic image coupled with one of Ali’s enduring sayings, including “Float Like a Butterfly, Sting Like a Bee,”  “I Am the Greatest,” and “It’s Not Bragging if You Can Back It Up.”  A portion of the proceeds from the Old Guys Rule Muhammad Ali Collection will benefit the Muhammad Ali Center (alicenter.org) in Louisville, Ky.  

The collection will be available online at oldguysrule.com and in select U.S. retailers beginning April 15, 2011.  The shirts, priced at $19.99, are 100% cotton and will be available in men’s sizes M to XL, in colors including black and charcoal.  

Old Guys Rule introduced the Legends line in 2008 to recognize men from all walks of life, who wear their age with pride and celebrate their accomplishments.  The first man to be featured in the Legends line was John Wayne, another high-profile American who was the epitome of strength and courage throughout  his life.  A portion of the proceeds from the sale of the extremely popular John Wayne Legends Collection continue to benefit the John Wayne Cancer Foundation and now exceed $100,000.

“Muhammad Ali was the logical choice to extend the Old Guys Rule Legends line,” said Don Craig, founder of Old Guys Rule.  “Throughout his life and career, Ali has demonstrated strength, courage and determination.  Rather than letting considerable challenges slow him down, Ali continues to persevere and inspire and in turn has become one of our generation’s greatest humanitarians. ”

“After seeing their success with the John Wayne Collection, we were excited to add Muhammad Ali to the Old Guys Rule Legends Collection,” said Kelly C. Hill, vice president of worldwide licensing at Muhammad Ali Enterprises LLC.  “We were impressed by their commitment to giving back in a meaningful way and we are pleased that our involvement can support the Muhammad Ali Center.”

About Old Guys Rule
What started in 2003 as a way for surfing enthusiast and retail veteran Don Craig to honor his father, Old Guys Rule (oldguysrule.com) has swelled into an iconic brand extending across three continents with products in approximately 1,400 retail locations in the U.S., the United Kingdom, Canada, and Australia, and soon in northern Europe.   Shortly after the Southern California company’s launch, Craig realized that the “Old Guys Rule” motto extended beyond the surfing community to men from all walks of life, who see age as a “Badge of Honor,” not an impediment.  The once local t-shirt company now is a lifestyle brand with apparel and accessories that speak to men from around the world with passions ranging from surfing, golf and grilling to hot rods, motorcycles and giving back.

About Muhammad Ali Enterprises LLC
Muhammad Ali Enterprises LLC (“MAE”) is a California limited liability company. MAE is aggressively involved in a worldwide licensing program, merchandising, television, film, video and Internet projects. For more information on MAE, visit www.Ali.com. MAE is a subsidiary of CKX, Inc., a publicly traded company listed on the NASDAQ Global Market® under the ticker symbol "CKXE." Also visit www.ckx.com.

About the Muhammad Ali Center
Located in Louisville, Kentucky, the Muhammad Ali Center (alicenter.org), a 501(c)3 organization, is a cultural attraction and international education center that is inspired by the ideals of Muhammad Ali.  Featuring an award-winning visitor experience, educational and public programming , and global initiatives, the Ali Center reaches beyond its physical walls to fulfill its mission: To preserve and share the legacy and ideals of Muhammad Ali, to promote respect, hope and understanding, and inspire adults and children everywhere to be as great as they can be.