The Green Plus Awards, given to smaller enterprises in the U.S. for excellence in sustainability, are presented annually by GlaxoSmithKline at the North Carolina Research Triangle Park Foundation. Finalists are chosen for their outstanding example in integrating business, community, and environmental best practices, as well as for their innovation in sustainability and their efforts to educate their communities and peers about the triple bottom line - people, planet, and performance.
Libbie Hough, owner of Communication Matters, was an obvious candidate for the award. She has taken steps to reduce water consumption, such as collecting rain water in cisterns, using drip irrigation, and growing drought tolerant plants. She has reduced energy use by relying on natural light, carefully managing her thermostat, and purchasing EnergyStar appliances. In addition, she supports renewable energy by purchasing renewable energy credits from NC Green Power. In order to reduce her transportation impact, Hough purchased a fuel efficient vehicle and telecommutes with contractors as much as possible. She carefully recycles and has opted in to online bill pay systems that eliminate the need for printing.
Hough is also heavily involved in the local community and serves on two boards – the Mental Health America of the Triangle and the Hillsborough/
About Communication Matters
Based in Hillsborough, NC, Communication Matters produces powerful marketing strategies for sustainable business growth. Libbie Hough launched the company in 2001 and uses a virtual business model to achieve her clients’ marketing needs. To take projects from concept to completion, Hough calls upon members of a select group of award-winning independent marketing, design, and communication professionals from around NC and the United States. The company is a certified vendor with Green Plus, a sustainability certification and education program designed for small and medium sized businesses and non-profit organizations. For more information, visit www.cmatters.org.
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Communication Matters is a Hillsborough, North Carolina-based strategic marketing, public relations, and project management agency.