Brands reluctant to entice the ladies with F-Commerce

March 15, 2011 - PRLog -- Many retailers are still shying away from the world of F-Commerce, leaving the way open for a the more innovative brands to gain valuable market share, claims Internet Marketing expert Richard Wood.

Following a survey by comScore* which revealed that women aged 15 – 24 are the most active demographic on social media when interacting with retailers, Richard Wood, MD of Gillissa believes that 2011 is the perfect opportunity for brands to tap into the rising trend for women to shop via social networks, a term recently coined ‘F-Commerce’.

“Women seem to like the social, interactive side of social media shopping, where they can discuss their purchases and ask their peers for opinions.  Typically women do spend a lot more time on social media than men do*, so this would help to explain why women are more readily embracing brands social media presence. Retailers need to move into this space quickly if they want to benefit from the first mover advantage, yet many are unsure just where to start,” explains Richard.

Richard reveals that despite the clear demand by consumers on social media sites, there are only a few brands that are actually retailing via Facebook and Twitter. Richard believes that those who are willing to take the bold leap into F-Commerce’ will have the opportunity to gain the competitive advantage whilst others remain watchful at the wayside.

To help with this problem, Richard and his development team at Gillissa have released a new solution for retailers called ‘Social Media Manager’, a software solution which enables retailers to get up and running with on sites like Facebook and Twitter with ease. Retailers can use updates from their product feeds to create pre-loaded content on special offers, new product releases and general brand messages into their Social Media Manager, which will then automatically send out tweets and Facebook updates at pre-scheduled times.

Gillissa’s Social Media Manager is already being trialled by several retailers and Richard believes it will help get many on the social media ladder and help them overcome their fears about tackling the social media world of commerce.

“Any innovation like this is approached with caution in its early days, but with the pace of change and an increasingly demanding customer, retailer won’t be able to wait around for long. At Gillissa, we’ve always been at the forefront of innovation in ecommerce and the development of Social Media Manager was born out of a clear need for retailers to capitalise on the power of social media to ultimately increase revenue, brand loyalty and higher transaction values,” adds Richard.

To trial Tweet Manager please contact amy@mediajems.co.uk and follow gillissa_demo on Twitter

*http://www.corporate-eye.com/blog/2010/07/women-spend-30-...

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Gillissa provides Internet marketing for businesses that are serious about making money. Specialising in maximising your Return On Investment (ROI). Gillissa combines market intelligence, industry experience, technical and artistic skills to make Internet marketing profitable. Gillissa was founded in February 2004 and is a search marketing specialist and a Google strategic partner.

For more information visit www.gillissa.co.uk