Continuing from work begun in the inaugural event last year, the goal of the pageant is to instil a sense of pride in women of African heritage by promoting their culture and identity within the wider worldwide community, and providing a positive image with which to identify.
Pageant Director Michelle Adams says, "Last year we had many enquiries from young ladies aged under 18, so have decided to include them by having a new category for those aged 14-17 as well as the usual category for ladies aged 18-30. We're focusing on ladies who have the 'African Spirit' more than having a particular appearance, and as such in this pageant there are no restrictions to height, weight, creed, or colour. We encourage all ladies who have African heritage to enter”.
Miss African Spirit is an independent, non-political platform for African women to attain personal growth and development;
June 25th will see contestants from all over Africa, with the eventual winner chosen by a panel of judges who are themselves business and community leaders within the various African and UK communities. The winning contestant will be required to select a bona fide charity or community initiative that they would like to work closely with, and support during their reign as Miss African Spirit 2011. The chosen initiative is required to be of benefit to either the African community in the UK or to any African country of their choice. Part of the proceeds raised from the pageant will go directly to supporting the chosen initiative.
Michelle says,” This year things have really been much more hectic than our first year, so we're really thrilled at how many ladies have already expressed an interest in taking part. We've had enquiries from as far as Spain, Swaziland and the USA this year, and are looking to get as many African communities, businesses and societies as possible involved in another celebration of Africa and its culture. Once again it will be an exciting and memorable evening”.
For more information please visit www.missafricanspirit.co.uk