Approximately 60% of new businesses fail within the first two years.
Frightening isn’t it? Of course, there are many ways a company can fail and the reason nearly always includes, under capitalization, high overheads and lack of marketing experience. In a recession, we all have to tighten our belts and think what we can do to spend less and earn more. With a business you need to save as much money as possible when you’re building your empire for those unexpected bills that have a habit of appearing when you least expect them.
Research shows that as far as marketing strategy is concerned, some businesses just mass mail everyone giving no thought to specific targets. Everyone gets the same flyer. By the time you figure in the cost of printing, labor and postage, you’ve suddenly decided there must be an easier, cost effective method of marketing. Well, yes there is.
Here’s another one of those statistics for you,
Approximately 50% of small businesses do not have a website.
Incredible isn’t it? The most effective and efficient method of marketing is not used by 50% of new businesses. Does it matter? Yes, of course it matters, if you don’t have a website you are either losing business to your competitors or very soon will be. Every business needs a well designed professional website to promote their products or services. More and more people turn to the internet to locate tradesmen or products instead of working their way through a paper directory. So if they can’t find your website, you will lose business.
The reason why websites are low priority to new businesses is usually twofold. Number 1, it’s not understood how it actually works and number 2, to have a website constructed is notoriously expensive and a big chunk out of the budget.
Not anymore. Rent A Web USA takes away the worry and high costs to bring professionally designed websites to new and small businesses, tradesmen, professionals etc for no capital outlay. Website costs start from $19.99 per month with a small deposit. Still want to post those flyers? The easiest way to get online is to rent a website. Head over to www.rentawebusa.com for more details and to find out what we provide for free in your package.