New Loyalty Program Launched At Scott Fischer Enterprises’ Harley-Davidson® Locations

March 14, 2011 - PRLog -- Scott Fischer Enterprises’ Harley Davidson® dealerships are proud to announce they have officially launched a new rewards program for all their faithful bikers. The retailer, owned by Scott Fischer Enterprises, has initiated the program known as VIB or Very Important Biker to reward customers for not only their purchases, but also their participation in events, on and off-site.

Customers can easily exchange their former rewards cards for the new VIB cards by visiting Fort Myers or Naples Harley-Davidson® by May 31st. Upon receiving the new VIB card, they will learn all the exciting benefits of the program including one point for every dollar spent* for general members and 1.2 points for every dollar spent* for H.O.G. Chapter (Harley Owners Group) members. Even better, major unit purchases generate 250 points! Points can be collected over a year’s time and turned in for gift certificates starting at just 100 points.

VIB members will also receive special notification of sales, industry specific information and the ability to participate in double points days and more.

“The concept is simple. We want to reward our customers for their loyalty to the Harley-Davidson brand and our retail location,” commented John Greene, Partner of Scott Fischer Enterprises. “Through the new VIB program customers, H.O.G. chapter members and even employees can receive perks for participation too, not just purchases. It’s really quite outstanding compared to other similar programs.”

All existing rewards program members are encouraged to come in soon to exchange their cards for the new VIB cards in order to continue earning points. Specifics on the program are available at http://www.SFErewards.com.

Participating dealerships include Fort Myers Harley-Davidson®, Naples Harley-Davidson®, Rocket Harley-Davidson® and Thunderbird Harley-Davidson®. For more information on the new VIB program or upcoming events, please visit us at http://www.SFErewards.com.

*VIB members receive one point for every dollar spent or 1.2 points if they are H.O.G. Chapter Members, excluding major unit purchases, Finance and Insurance products, PSP services, wholesale transactions and insurance paid collisions.

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Scott Fischer Enterprises, and all their Harley-Davidson locations, has a strong commitment to motorcycle safety as well as the community. For more information, please visit http://www.harleyflorida.com.