Biltmore Launches Partnership with Dimond Fine Lighting

March 14, 2011 - PRLog -- Asheville, N.C. — Biltmore For Your Home, the brand that embodies hospitality and home, is expanding its portable lighting offering through a new partnership with Dimond Fine Lighting.

Dimond, the newest member of the ELK Lighting Family, brings more than 25 years of experience to Biltmore's newest line. The collection recreates the classic style felt throughout Biltmore House, coupled with the uncompromising detail and impressive fashion forward style that is coveted by today's designers.

"Dimond Fine Lighting is known for its emerging fashion and industry-leading trends," said Tim Rosebrock, vice president and general manager of Biltmore's Licensed Products Division. "Our partnership with Dimond enables us to bring quality lighting from a brand at the forefront of the industry to home decor retailers and professionals across the nation."

"Dimond's portable lighting represents an exciting addition to the Biltmore line," Rosebrock added.

Dimond Lighting will unveil its new collection for Biltmore during the Spring 2011 High Point Market, which runs April 2 to 7. Initial introductions will include 10 to 15 portable lighting products that reflect the well-known style and broad appeal of the current Biltmore line.

However, the initial items represent just the first steps of the partnership. The lighting program will continue to be expanded over time with a variety of additional styles.

The new products will be available at fine lighting showrooms and retailers throughout North America.

"Creating this new co-branded product with Biltmore is a great opportunity," said Carre McConnon, business development specialist of the Dimond Lighting Division. "Our award-winning team of designers ensures that each product is created at the highest level of quality and stays true to Biltmore's vision of classic designs and fine country living."

"Bringing this partnership to the marketplace is truly a win-win for Dimond, our retailers and consumers," said McConnon.

Dimond Fine Lighting debuted in 2009 as a division of ELK Lighting, with the same commitment to quality products and value that ELK has been providing for more than 25 years.

Dimond Fine Lighting products will be shown in the ELK Lighting showroom at this spring's High Point Market. The ELK showroom is located in the IHFC building in space H223.

About Biltmore's Licensing Division
Launched in 1990, Biltmore's licensing division has grown to be a highly recognized brand, drawing on the historical treasures and inspiration found in Biltmore House and gardens. Through Biltmore® For Your Home and Biltmore® Chateau Reserve, consumers are able to experience both the classic designs found in George Vanderbilt's grand collection of art and furnishings, and the relaxed enjoyment of fine country living.
Current Biltmore licensees include Amarr Garage Doors, Anderson Hardwood Floors, Artaissance, Atlanta Cheesecake Company, Belk, Burton + Burton, Capel Rugs, Cottage Gardens, Cumberland Nurseries, ELK Lighting, Ellington Fans, Encore/Sarreid, Fisher Farms,
Habersham, Herter Nursery, Indital USA Stair Parts, Larson-Juhl, Manual Woodworkers & Weavers, Michigan Evergreen Nursery, Moulding Associates, Inc., Netherland Bulb Co., Oriental Accent, Peace Tree Farm, Randolph's Greenhouses, Ridgeway Clock
Company, ShadeTree Canopies, Southern Living House Plans, Unique Stone, Vita Food Products and Whitecraft.

To learn more about Biltmore's licensing division, visit www.bringbiltmorehome.com.
For media releases and high-resolution photography please visit www.riversagency.com/biltmore.

For more information, or to request images on CD or by email, please contact Rivers Agency • 919-932-9985 • publicrelations@riversagency.com