The Edge Room Partners with ABA TECHSHOW for the Second Year in a Row

March 14, 2011 - PRLog -- Minneapolis, MN – Edge Legal Marketing, a Minneapolis-based marketing and public relations firm serving the needs of companies targeting the legal market, today announced The Edge Room (http://www.TheEdgeRoom.com) is open for ABA TECHSHOW. Presented by the ABA Law Practice Management Section. ABA TECHSHOW is the American Bar Association’s largest legal technology and education trade show that attracts lawyers from around the world. ABA TECHSHOW will be held at the Chicago Hilton & Towers, April 11 – 13, 2011.  Exhibitors are invited to log in to The Edge Room and post press kit contents including items such as their company logo, press releases, articles, white papers and company brochures.

The Edge Room is a free virtual press room where exhibitors provide company announcements and information that can be accessed by a legal media list of over 300 writers, editors, bloggers, and thought-leaders. It offers members of the media a secure, convenient, and easy way to search and download information that they need in order to better prepare for articles or exhibitor interviews. A new feature of The Edge Room is that it provides exhibitors the ability to add its announcements to its blog and Twitter account which helps improve exhibitor visibility and search results across the web.

Amy Juers, Founder and CEO of Edge Legal Marketing, said, “I felt the need to build The Edge Room for a few reasons; one being when our legal vendor clients exhibited at a trade show, the traditional “press room” seemed like a ‘dark hole’ where you would drop off your press kits and wonder if media or your competitors were collecting company information. A good number of media that we interviewed prior to building this product said that a lot of the press kit contents would end up in the trash because it was near impossible to carry 10-20 kits around with them as they walked throughout the show floor and to educational sessions. In addition, many of the media kits simply would remain untouched and a lot of good information would go unnoticed.

“The Edge Room is still a relatively new product but it is gaining a lot of momentum and we have the statistics to prove it,” continued Juers. During the last 45-days, reports show that more than 400 exhibitor files were downloaded which is record breaking numbers for The Edge Room! Additionally, there are new visitors from some of the most prominent legal and business media logging in and searching across the exhibitor database including media from The New York Times, Law.com, ABA Journal, Law Technology News, and InsideCounsel. “I am very excited to bring The Edge Room to ABA TECHSHOW for the second year in a row, and I look forward to helping them make the show a great success,” said Juers.

Exhibitors and media can quickly learn how to use The Edge Room by following an easy step-by-step guide on The Edge Room’s Resources page.

For more information on The Edge Room visit http://www.theedgeroom.com, follow them on Twitter, or subscribe to The Edge Room Blog.

About the ABA Law Practice Management Section
The ABA Law Practice Management Section is a professional membership organization providing resources for lawyers and other legal professionals in the core areas of the business of practicing law -- marketing, management, technology and finance -- through its award-winning magazine, Law Practice, Law Practice Today webzine, educational CLE programs, website and publishing division. For more than 30 years, LPM has established itself as a leader within the profession by producing ABA TECHSHOW, the best legal technology conference in the Midwest, and through its publishing arm, which has more than 90 titles in print.

About Edge Legal Marketing
Edge Legal Marketing (http://www.EdgeLegalMarketing.com) delivers marketing (http://www.edgelegalmarketing.com/marketing.php) and public relations (http://www.edgelegalmarketing.com/public_relations.php) expertise to service, software and hardware providers targeting the legal market. They help B2B businesses market and sell their products and services to corporate legal departments, law firms, federal and state courts and legal associations. Edge Legal Marketing services include strategic planning, marketing and e-marketing action plans, alliance building, Web site development, market research, public relations, event management (http://www.edgelegalmarketing.com/event_management.php) and advertising (concept and media plans).

Media Contact:
Carolyn Depko
Director of Media Relations
Edge Legal Marketing
732-533-5491
cdepko@EdgeLegalMarketing.com

The Edge Room Contact:
Leslie Garrett
lgarrett@EdgeLegalMarketing.com

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Edge Legal Marketing (www.edgelegalmarketing.com) delivers marketing and public relations expertise to service, software and hardware providers targeting the legal market.