Smartphone usage high even in debt collection say ClearSavvy.com

March 14, 2011 - PRLog -- We have all witnessed the explosion of smartphone usage within retail and financial services. However, its spread and effectiveness is clearly now breaking new ground. ClearSavvy.com a Brighton-based software company focussed on innovative online solutions for debt recovery has witnessed some startling results since its launch last summer.

Regularly contacting tens of thousands of indebted customers through the use of email and web applications, ClearSavvy.com has seen a consistent trend of over 30% of interaction with customers being done via smartphone or web-enabled handsets as opposed to just desktop equipment. In addition, it appears this is another sector which is dominated by Apple and its products as within that 30%, they have seen that over 95% of the customers use an Apple product (iPhone or iPad).

ClearSavvy.com has worked hard to ensure that its products and features work well on all device types but did not initially expect this level of take-up from customers who are in significant financial difficulty. Commenting on the results so far, Michael Oxley ClearSavvy.com’s CEO stated ‘A significant part of the reason for developing this business in the first place was to give clients and customers an easy to use, pleasant and intuitive place to manage what is a very sensitive matter; it seems even with heavily delinquent cases - sometimes amounts overdue over 2 years - customers are now willing and able to engage using technology, where perhaps they wouldn't by other methods'.

The results so far have highlighted the fact that if customers at the very end of the credit cycle can access and manage through the latest methods of communication then it indicates that there is great scope for further management at all stages of the credit cycle.

Commenting further Oxley stated 'we strongly believe that the take up within debt recovery will only continue to grow as more customers become technology-enabled; we can pass on the savings we can make and so far the feedback has been great - not something I am used to within debt recovery! If done right then you can make a difficult process both significantly less painful and money-saving for all concerned'.

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