Ryan Sanders, owner of Haka Tours, stated that “the beauty about this competition is the ease of entering. For the opportunity to win this great prize, all entrants have to do is make a short video of themselves completing a Pukana (the end section of the haka when the eyes are bulging and a ferocious blaaahhh is yelled), load this onto Youtube and enter your details at the Haka Tours Facebook page to verify your entry”. The evolution of social media has enabled haka Tours to develop innovative and long term communication channels to connect with current and potential customers. This innovation in marketing and business concepts was recognised late in 2010 with the award of Asia Pacific Young Entrepreneur of the Year Award.
The $20,000 prize pack and success of the competition has been built around the involvement of leading New Zealand activity operations who are partners in the campaign, including AJ Hackett Bungy, Haka World, NZONE Skydiving, Kelly Tartons, Gravity Canyon, Zorb Globe Riding, Tanks for Everything, Rapid Jets, Cathedral Cove Kayaks and Fox Glacier Guides. “Without these campaign partners and their continued support, this marketing effort would not have even got off the ground” stated Sanders.
“Social media has become a major force in people’s lives and we are utilsing these new communication platforms to their fullest to better serve and communicate with our customers” stated Sanders. “We have employed the services of a specialist social media and online marketing company, termed SocialEyes, to ensure that this project is a success and we can customise the Facebook and Youtube platforms, along with marketing strategies, to increase brand awareness and long term communication channels”
The concept behind the competition is to provide an easy way for those who want to experience New Zealand during the World Cup, but are currently limited to the couch as the best spot for viewing the Rugby. “The World Cup will place New Zealand in the international media spotlight and we want to invite two lucky people to experience the best that New Zealand has to offer. We all have our part to play in promoting New Zealand as the leading tourism destination”
So, all there is to do is enter; and make sure you tell all your friends about it as the number of views your video receives will be very influential in winning the prize. Be creative, scary or funny; whatever it takes to win the $20,000 New Zealand adventure of a lifetime with Haka Tours. To access more details, visit www.facebook.com/
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About Haka Tours
Haka Tours is a leading New Zealand Adventure Tour Company specialising in small group adventure and snow tours. Where customer experiences mean everything, Haka Tours prides itself on delivering nothing but the best of New Zealand, whether you want the extreme adventure of a lifetime or a sedate scenic holiday. Visit www.hakatours.com for more information
About Haka World
Haka World provides a unique New Zealand Maori Culture experience to learn the Maori Haka (Maori war dance). Visit www.hakaworld.co.nz for further information
About AJ Hackett Bungy
AJ Hackett Bungy has set the standard in adventure tourism since 1988. We constantly innovate to deliver the ultimate adrenalin high. We pride ourselves on friendly and professional service to deliver an experience that you’ll never forget.
About NZONE Skydiving
NZONE Skydive was established in 1990 and was the first commercial tandem skydive operation in New Zealand. Two decades later it is a multi-award-
About Kelly Tarltons
Explore the fascinating Southern and pacific marine environments, from the great ocean depths to the Antarctic ice, from rocky shores and coral reefs to Stingray Bay – or plunge into the tanks with one of our thrilling Animal Adventures and meet our marine life face to face. Visit www.kellytarltons.co.nz for more information.
About Zorb Globe Riding
ZORB® Rotorua is the flagship site of the ZORB® family and one of the Rotorua attractions you have experience. It was the first official ZORB® site and has been running for over 14 years. ZORB® Rotorua is a must-do New Zealand activity, and often takes the Number 1 spot on visitors "Things to do before I die" lists. In fact, ZORB® Rotorua was the Winner of the Visitors Choice Award for the things to do in New Zealand. For further information, visit www.zorb.com
About Gravity Canyon
Mokai Gravity Canyon occupies a unique position alongside and above a spectacular section of the Rangitikei River in the Taihape District. Offering some of the most adrenaline pumping activities, including Canyon swings, bungy jumps and extreme flying fox rides, the team at Gravity Canyon will provide you with experiences that will not be easily forgotten. Visit www.gravitycanyon.co.nz for more information.
About Rapid Jets
Shoot through a narrow canyon, be exhilarated by spins on crystal clear waters, spot a trout and surf the pressure waves of the awesome Nga AwaPurua rapids. Take time to view the amazing surrounds of Aratiatia Scenic Reserve, and learn about the wildlife and history of the area with your Kiwi owner/drivers Rusty, Jimmy and Gazza. Visit www.rapidsjet.com for further information
About Tanks for Everything
Drive a tank! Come and experience the ultimate tank adventure at this unique NZ attraction. Find out what it is like to drive a range of real ex-military vehicles from the rugged jeep, 4x4 scout cars, massive armoured personnel carriers or our biggest stars the 52 tonne Centurion and 42 tonne Soviet T-55 Main Battle Tanks. Guided tour included, friendly, experienced instructors, rides available too. Guaranteed you’ll grin. Find out more at www.tanksforeverything.co.nz
About Cathedral Cove Kayaks
An award winning sea kayak Tour Company which offers amazing sea kayaking adventures in the spectacular scenery only to be found in the Corromandel. Paddle through marine reserves, explore caves, coves and blowholes and enjoy the vistas from the water. Visit www.seakayaktours.co.nz for further information.
About Fox Glacier Guides
Fox Glacier Guiding is New Zealand's most experienced glacier guiding company and operates on the longest and less crowded of the West Coast glaciers. We are proud to carry on the tradition which began almost 100 years ago! Trips range from two hours to multi-day; departures scheduled or by arrangement. We cater for clients ranging from holidaymakers to specialist mountain climbers and have trips to suit all fitness levels. Our aim is to provide an intimate and special experience, group size is purposely limited for safety and to ensure participants can interact with their guide more easily. Our guides are trained through the internationally recognised NZ Mountain Guides Association. Visit www.foxguides.co.nz
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Haka Tours is an Award Winnig New Zealand Adventure Tour Cmpany that Specialises in Small Group Tours that Offer Value and Excitement