Hathaway will tap his extensive bookselling background to contribute cross-departmentally in identifying new opportunities and trends, as well as providing feedback on packaging, titling, cover design, author branding and platform development. He will also help design merchandising and marketing strategies across channels including retail stores, the Internet and digital media. CEO Clint Greenleaf says, “Dave brings a deep knowledge in business books and a passion for publishing to our team. We are thrilled to have him on board.”
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Greenleaf Book Group is a publisher and distributor best known for its innovative business model, distribution power, and award-winning designs. Named one of the fastest growing companies in the United States by Inc. magazine, it has represented more than 1,000 titles, including four that hit the New York Times, Wall Street Journal, and USA Today bestseller lists. You can learn more about Greenleaf on their website http://www.greenleafbookgroup.com and blog http://www.bigbadbookblog.com.