Real Estate Marketing in a Global Market

March 10, 2011 - PRLog -- Real estate has become a global market.  As the world shrinks through the internet, real estate companies have to keep abreast of new technologies if they they are to provide great service to their clients, both buyers and sellers.

A good example is the broker who wants to concentrate on luxury home listings. For such a broker, it is imperative to reach out way beyond their own locality to a global market of buyers.  Not only that, but - especially in the current difficult economic market - it is necessary to somehow distinguish his or her company's efforts from the many other properties and marketing efforts of other companies.

Video is one very powerful way to pull away from the pack.  Many agents utilize photos of their listing to convey the property's features; but it is remarkable how few agents and companies employ video production to really highlight the beauty of their listing.  

Video speaks volumes way beyond mere photography.  The video below is a good example of a video that combines beautiful footage of a gorgeous home, along with information about the area in which the property is located.

http://www.youtube.com/watch?v=l66xxUiBehk



Producing a beautiful video, however, is only half the battle.  The video needs to be seen.  Just posting it on your website still leaves a big question still unanswered:  How do you get people to view your website?

This is where other skills come in.  

Savvy SEO, or search engine optimization, is one key factor in getting viewers to your video.   The title of the video, and the keywords used to set up the video, are an important factor in matching up your video with the words and phrases that prospects are entering in their search query, such as Google, when they go searching for a particular type of property in a certain location.  

Another good way to reach out to the world is to start a blog.  It's really not that difficult, and it is a way to market yourself to the global blogosphere in a very unobtrusive way.  Again, when blogging, it's necessary to be very aware of who you are trying to reach, and, again, to make use of search engine optimization.  

The Matchmakers, a real estate company based in El Cerrito, California, is one company that is employing all of these techniques for its clients.  

Jim Hilgendorf, the principal broker of the company, is a twenty year veteran of video production, having produced a highly-acclaimed series of travel films, as well as corporate video productions and documentaries.  He produced the video of the beautiful home shown above. The website for his video productions is http://www.tributeseries.com.

Jim also utilizes frequent blogging and search engine optimization to get their real estate company and videos and properties out to a world audience.  

In today's competitive market, not only real estate agents, but companies of all types have to use the new tools available to grow their company and to provide the very best service to their clients.

The Matchmakers website is http://www.thematchmakers.org.

The Matchmakers
Jim Hilgendorf
CA DRE # 00667290

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Real Estate Company located inEl Cerrito, California, specializing in the greater San Francisco Bay Area and France.