Comparison Shopping Website Helps Newspaper Make a Profit

March 10, 2011 - PRLog -- Integrity, a leading St. Louis digital agency, has recently updated STLshopper.com, a comparison shopping website created through a strategic partnership between STLtoday.com, the online edition of the St. Louis Post-Dispatch in St. Louis, Missouri, and Integrity, also of St. Louis.

The STLshopper.com website, which initially launched in November of 2009, allows online shoppers to easily compare prices and products from numerous online vendors. The website launched to add value to users, while also introducing an alternate monetization strategy for the St. Louis Post-Dispatch. The redesign includes an updated brand and simplified user interface.

Ed Morrissey, Chief Creative Officer and Partner at Integrity, recommended the e-commerce model to the Post-Dispatch because of the growing popularity and consumer confidence in online shopping websites. “ComScore reports that e-commerce sales increased 17.6% in December of 2010, giving e-commerce its highest year-over-year gain since 2007,” Morrissey said. “STLshopper.com is an exceptional tool for online shoppers and we’re proud to work with the Post-Dispatch to offer the experience to its audience.”


About Integrity

Integrity is full-service web design and development firm located in Saint Louis, Missouri. They specialize in online branding, web design, web development, user experience design, content strategy, social media strategy and mobile application development. Integrity has executed large e-commerce and monetization initiatives for companies like Emdeon, HP and Lexus.

Visit Integrity website: http://integritystl.com
Visit STLshopper.com: http://stlshopper.com

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Integrity is an interactive agency specializing in online branding, web design, web development, user experience design, content strategy, social media strategy and mobile application development.