Market Research – The Benefits

March 10, 2011 - PRLog -- Wert-Berater, Inc. is a leading provider of feasibility studies, market studies, and highest and best use studies. Please call 888.661.4449 or visit www.wert-berater.com.

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June 18th, 2009 • No Comments

If you conduct effective market research what are the things you can learn?
Know your customers – Market research will help you better understand your customers in a number of ways including demographic information such as their age, gender and geographic spread. The better you know your customer the easier it is to target your marketing and fine tune your product or service.
Know your target market – Who exactly are your existing customers and where do they live? Does your service or product appeal to specific age groups? Who are your potential customers and where do they live?

Know your competition – Market Research will help you measure your service compared to others. What are the strengths and weaknesses of your organization and are you improving in the right areas?

Products and services – Do you have the products or services that people want? Do you represent value for money? How do your company’s services and products compare to those of your competitors? If you have a product can you, do you, should you deliver directly to your customer?

Ease of doing business – Do your customers find it easy to deal with you and when they visit your store and/or website do they find what they want? Is there enough good advice and assistance on hand? Do you make it easy for people to buy from you? Are your employees properly trained, helpful, knowledgeable and available?
Marketing – Is your marketing reaching the right people and is the marketing message clear and effective. Which are the least effective marketing channels?
Do the right people understand your marketing message? Does all your marketing correctly embody your brand? Do you advertise through the right channels? Are you reaching the right people?

With the power of the Internet it is now very easy to conduct market research using one of the many online survey software sites that make conducting surveys and collating good market research intelligence quick, easy and extremely cost effective.

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Wert-Berater, Inc. is a leading provider of feasibility and technical assistance for a variety of industries. Please view our website at http://www.wert-berater-us.com