Lead Forensics Strengthens Senior Executive Board

March 10, 2011 - PRLog -- LEAD FORENSICS, a leading provider of online B2B lead generation technology, has appointed business marketing strategist Shane Redding to the board in the role of Non-Executive Director.

Shane Redding,  MA Cantab, Hon. F IDM, an independent consultant and Managing Director of Think Direct, has over 20 years international B2B direct marketing experience. Redding is an honorary fellow of the Institute of Direct Marketing and past chair of the IDM’s B2B council. In addition to her consultancy business, Shane also holds a number of other non-executive directorships and board advisory roles including Livingstone Partners, Cyance, and Market Makers.

Paul Thomas, managing director of Lead Forensics said: “Shane has a wealth of B2B experience in data, analysis and direct and digital marketing which will be instrumental in shaping our agressive growth strategies. Our Lead Forensics, lead generation technology, clearly resonates with the diverse needs of the B2B community in providing intuitive solutions and powerful ROIs. As such we are expanding rapidly and need to bring in the best B2B business brains to help accelerate and support our vision”.

Redding added: “I am thrilled to be working with Lead Forensics to help develop this powerful new tool in b2b lead generation and customer analytics.  As a business-to- business marketer, I believe that one of the biggest frustrations resulting from the dramatic increase in business website traffic is the difficulty of turning web analytics into real sales leads.  Through the identification of website visitors, I have already seen the dramatic benefits that Lead Forensics can deliver in increasing campaign ROI. I am looking forward to helping the team now reach an even bigger B2B market."

-ENDS-

Note to Editor:

About Lead Forensics
Founded in 2008, Lead Forensics is a leading specialist in online B2B lead generation. Lead Forensic technology enables users to access real-time customer and prospect intelligence by uncovering new and lost website sales opportunities. This highly intelligent software provides organisations with detailed website visitor data, designed to increase sales conversions and generate greater return on investment from marketing spend. Lead Forensics serves the UK and international B2B industries from Manufacturing, IT, Financial Services, Professional Services and Corporate Hospitality, to Digital Marketing Agencies, Media and Publishing. Customers include Dun & Bradstreet, ISIS, Panasonic, Aviva, Celtic Manor and ITV.  Lead Forensics is a privately held company, based in central London.  

For further information, visit www.leadforensics.com, email info@leadforensics.com or call +44 (0) 207 206 7293.

For PR and media enquiries contact:
Lucy Bridle, Herd Public Relations, E. lucy@herdpr.co.uk

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Founded in 2008, Lead Forensics is a leading specialist in online B2B lead generation. Lead Forensic technology enables users to access real-time customer and prospect intelligence by uncovering new and lost website sales opportunities.