APO Floors unveils new products at Worldbex 2011

March 9, 2011 - PRLog -- APO Floors, the market leader in the manufacturing and distribution of resilient flooring, has announced its participation at the upcoming Philippine World Building and Construction Exposition (Worldbex), the country’s biggest and most-attended construction trade fair in the country.

New products from the diverse line up of innovative and eco-friendly APO Floors products will be showcased at this year’s environmentally responsive expo dubbed “Emerging Green Technologies and Design towards a Holistic Paradigm.”

According to APO Floors Communication Manager Missy Castro, “The public will see at the expo a number of new designs and colors for our floor tiles and planks.”

APO Floors’ well-known brands include Homogenous Resilient, which is being re-launched with the new brand name AVQT, Mimicri Luxury Resilient Floors and APO Realwood.

Said Castro, “We are offering the highest quality of diversified products and services to meet different customer needs and budgets. We want to be always able to provide both our residential and industrial customers the quality, design and quantity they need.”

Produced under rigid quality control and environmentally compliant procedures in its state-of the-art plant with a rated maximum annual capacity of 70 million square feet of tiles and sheet, APO Floors is capable of supplying huge quantities of up to 4.5 million square meters a year. The products are manufactured in conformity with the American Society for Testing Materials (ASTM F - 1006 - 87); British Standards (BS 3260 - 1969 (83); Australian Standards (AS 1889 - 1976); and Japanese Industrial Standards (JIS 5705 - 1992).

APO Floors’ maker, Puyat Flooring Products, Inc. (PFPI), is also an advocate of green building and is a major supporter of the Philippine Green Building Council (PHILGBC), the largest green building movement in the country.

The company’s engineered wooden flooring line under the brand APO Realwood are sourced from a permanent forest in Surigao which was cited as a model for sustainable development by the International Tropical Timber Organization (ITTO) and “Best Practice in Forest Management” by the UP College of Forestry and Natural Resources. It is also in the list of United Nation-Food and Agriculture Organization’s (UN-FAO) Exemplary Forest Management in Asia and the Pacific. Trees in this ecosystem are selectively cut and replanted to ensure the forest is maintained.

“Through APO Realwood, people can enjoy the elegant and sturdy qualities of wood while being assured of our commitment to protect the environment and our cause against forest denudation and deforestation,” said Castro.

Slated on March 16 to 20 at the World Trade Center, East Wing and Philippine Trade Training Center in Pasay City, Worldbex 2011 expects more than 800 exhibitors and more than 138,000 visitors this year as it continues to be the premiere venue for the public to view excellent product innovations from over 20 countries.

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