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Plastic Surgery Practice Taps Groupon & Other Social Media

Innovative Forms of Marketing Finds New Audience For Cosmetic Procedures

PRLog - March 9, 2011 - “The Social Network” is a film about the rise of Facebook, but it’s also the mode of communication that some plastic surgery practices are quickly embracing to reach a whole new audience.  CosmetiCare Plastic Surgery Specialists in Newport Beach and Long Beach is using several social media marketing practices to great success, announced the group’s President & CEO Devon Niccole.  A recent Groupon promo, for instance, brought in 1,164 new patients who took advantage of a series of 6 laser hair removal sessions for only $125 (usually it runs $900). What’s the downside of using social media?

“You better be able to accommodate the volume of patients who respond and your work must be nothing short of exceptional.  If not, you can expect to hear about it on blogs, forums and directories such as Yelp and RateMD,” said Niccole, who said respondents received vouchers that must be redeemed within 6 months.  “You also must understand the restrictions imposed by the American Medical Association and American Society of Plastic Surgeons.  In essence, these authoritative bodies limit promos to topical/cosmetic procedures, nothing involving surgery.”

Niccole said that the practice also takes advantage of Facebook and Twitter.

“We recently announced the winners of our Valentine’s promotion via Facebook,” he continued, adding that “Real Housewives of OC” star Alexis Bellino made the proclamation on YouTube.  “Also, we run specials on Twitter in real time.  If a patient misses an appointment thus creating an opening in the schedule, we simply Tweet a special promotion for that time.”

For more information visit www.cosmeticare.com.

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Source:Frank Groff Inc.
Industry:Medical, Beauty, Lifestyle
Tags:plastic surgery, plastic surgeon, groupon, social media, laser hair removal, newport beach, long beach
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