PRLog - March 9, 2011 - RALEIGH, N.C. -- Raleigh, NC : Industry researchers are finding social media spending will increase and become a larger percentage of companies’ marketing budgets. But as trends analyst and digital intelligence company eMarketer reports, integrating social media into overall business strategies still poses a challenge.
Olalah Njenga - Award Winning CEO, Author and Marketing Strategy Advisor
To address this concern, CEO and marketing strategist, Olalah Njenga was invited to cover the topic by Jim Joyce, President of Sales Partners, Inc. and facilitator of the “Planning the Entrepreneurial Venture [PEV]” class at Wake Technical Community College North Campus. PEV is a continuing education course which gives step-by-step instructions on developing a business plan for starting and managing a small business.
“Being able to help the small business owners who are taking the time to educate themselves at Wake Tech is an honor. I am deeply passionate about supporting the business community and volunteer my time and talent to organizations that are committed to helping business professionals succeed. Key to that success is having a workable marketing strategy that includes social media.” said Olalah.
Njenga, named a 2010 Social Media Professional to Watch, will focus on three key discussion points during her “The Social Media Marketing Mashup – Making Social Media Matter To Your Marketing" presentation on Wednesday, March 9th: the 4 ways social media can impact marketing results, the #1 reason to include social media in all of your marketing initiatives, and a quick and dirty social media plan that you can do in your pajamas.
About Olalah Njenga:
Olalah Njenga is the CEO of YellowWood Group, a marketing firm that helps growing companies align marketing strategies with sales goals. She is the creator of Breakthrough Advantage™, a program that helps entrepreneurs and high-impact career professionals create an unfair competitive advantage in business and life and is the author of “37 What Were They Thinking Moments In Marketing.” Honored as a 2010 and 2009 International Stevie® Awards Women In Business finalist and a Business Leader 2011 and 2010 Top 50 Entrepreneur, Olalah sits on several business advisory boards and is a proud SCORE® volunteer. Olalah speaks nationally on business and marketing topics and is often sought after as a panelist, keynote speaker and breakout session leader. Web: http://www.YellowWoodGroup.com Phone:
About Wake Technical Community College (Wake Tech)
Wake Tech is a two-year, public institution serving Raleigh, North Carolina, and surrounding Wake County and is part of the North Carolina Community College System and is accredited by the Southern Association of Colleges and Schools. It is currently the second largest community college in the state, with an annual enrollment of more than 65,000 students. Main Switchboard:
For Olalah Njenga:
Batson Group Marketing and PR
For Wake Tech
Sheree W. Ward
Public Relations Coordinator
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